New formula Fairy scrubs up better than rivals, says ASA
It is official – new formula Fairy Liquid really is more effective than rival brands at getting shot of grime…
TV
ASA chews out Wrigley’s over ‘sexually suggestive’ ad
Mars-owned brand Wrigley’s Extra has found itself in a sticky mess after being rapped for placing a “distasteful” and “sexually…
Why brands are streaming to advanced TV advertising
The rise of on-demand streaming services has completely disrupted the television industry and the way in which content is consumed….
Adspend to slow even if the UK secures Brexit deal
UK advertising spend is forecast to slow this year to 4.6%, with challenging times for direct mail and TV and…
Weetabix reprises Ready Brek ‘glow’ for wider appeal
Weetabix Food Company is bringing back to ‘Ready Brek glow’ positioning in a new campaign for the brand under the…
TV Licensing signs up leading actors for TV ad return
TV Licensing is launching its first TV ad campaign for five years, centring around the idea that paying for or…
‘Schoolboy error’ condemns Virgin Media data yet again
Virgin Media’s haphazard data governance has been exposed once more after a schoolboy error led to one woman being hounded…
Virgin Media sparks uproar over handling of UKTV row
Virgin Media, the embattled TV, broadband and mobile provider whose data governance appears to make even TalkTalk look safe as…
Bums the word as Anusol makes TV ad debut with MSQ
Church & Dwight brand Anusol is launching its first ever TV ad in the UK under the strapline “Bums the…
Lovehoney makes big splash with raunchy new TV ad
Online adult retailer Lovehoney is getting down and dirty with a raunchy new TV ad to mark National Orgasm Day,…