TMW signs Little Mix to get ‘Down & Dirty’ for Simple
Unilever is aiming to attract the teen market by bringing in former X-Factor girl band Little Mix for a new…
TV
ASA reveals huge surge in complaints about online ads
The effectiveness of online ads may still be open to debate, but one thing is certain, consumers are growing increasingly…
WeBuyAnyHome launches ‘mini-blockbuster’ TV push
WeBuyAnyHome, the company which claims to be able to make a cash offer on a residential home within 24 hours…
Big Dog runs first activity for Vax with product launch
Floor cleaning brand Vax has finally unveiled its new Platinum Carpet Washer brand through a major integrated campaign; the first…
BBC hires Virgin Media chief to ramp up CRM strategy
The BBC plans to overhaul its CRM strategy in an effort to put customers at the heart of everything it…
Masticating footballer ad comes unstuck for Wrigley’s
A TV ad for Wrigley’s Extra gum, which featured a woman chewing gum while playing football has been banned over…
BHF launches Dechox with WPN Chameleon campaign
The British Heart Foundation is launching a new marketing campaign urging the nation’s chocoholics to put their willpower to the…
DM budgets dip again but 2018 could be bumper year
Marketers are more confident that direct marketing budgets will rise this year than at any time in the past decade,…
Ad body scoffs at claims that TV spots make kids gorge
The Advertising Association has hit back at Cancer Research UK claims that youngsters who watch over three hours of commercial TV a…
TV ad pushing boob jobs to young mums gets the chop
Cosmetic surgery firm Transform has still not learned the error of its ways after being hauled up by the ad…