WeBuyAnyHome launches 'mini-blockbuster' TV push

WeBuyAnyHome, the company which claims to be able to make a cash offer on a residential home within 24 hours and to complete the purchase in as little as seven days, is paying homage to Hollywood in a new TV ad campaign to promote its rapid service.
Devised by MSQ Partners’ agency Stack, the campaign will be split into two phases, with the second wave expected in May. The films take well-recognised cliff-hanger moments from iconic movies to position the brand as the ‘go to’ service provider for selling your home fast.
The first of the mini-blockbusters, which pays homage to the Michael Bay ‘90s classic sci-fi thriller Armageddon, will be released this week on Channel 4; it will be followed in four weeks by a spin-off of Francis Ford Coppola’s iconic The Godfather.
WeBuyAnyHome marketing director Neil Scaife first worked with Stack chief executive Ben Stephens when he was the marketing director of More Th>n, the founding client of Stephens’ former agency, Stephens Francis Whitson, now VCCP Me.
Scaife said: “It has been great to work with an agency that intrinsically understands our customers and their motivations. It would have been all too easy to default to the formulaic DRTV construct that defines the category but, just like our offering, we wanted to create a campaign that stood out from the crowd, without taking itself too seriously.”
Stephens added: “It has been a pleasure to work with WeBuyAnyHome to create a smart, quick-witted TV campaign. We wanted to use the project as an opportunity to freshen up the existing brand, whilst also staying true to its roots, and we hope these mini-blockbusters will appeal to a new and wider audience.”