MSQ Partners – the agency group which includes Stack, The Gate and Twentysix – has seen a near 20% increase in revenues to £45.2m and a 20% boost in profits to £3.6m on the back of a raft of new business wins for the business.
The group claims the “significant growth” reflects MSQ Partner’s multi-disciplinary position at the helm of data, technology and creativity, which has been strengthened by a number of multi-year contract wins by its agencies.
MSQ Partners now generates the majority of its revenue from digital and content-led activity, and this segment of the business has remained the fastest growing in the year to date.
The financial year ending February 2017 saw MSQ Partners secure positions on both key Government communications rosters and recent multi-channel wins have included The Electoral Commission, Hertz, LDF, Merck and Navigator.
The performance contrasts sharply with industry as a whole, which accoriding to the Advertising Association/WARC Expenditure Report has risen just 3.7%.
MSQ Partners chief executive Peter Reid said: “The last financial year was one of outstanding progress for MSQ Partners. We delivered exceptional growth in a challenging market while maintaining investment across our agencies. By taking a long-term view of agency development and continuing to invest and develop our client portfolio both in the UK and globally, we are confident that MSQ will continue to deliver exceptional results in the years ahead.”
MSQ Partners has also implemented a number of structural and operational modifications to further enhance prospects for continued growth. These include the acquisition of Stein IAS in New York in October 2015 and the expansion of Smarts Communicate in London.
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