UK industry joins marketing job scheme for Ukrainians
The UK advertising and marketing industry is offering an lifeline for Ukrainian professionals by joining a European-wide scheme which gives…
data marketing
How to unlock the power of first-party customer data
It is widely recognised that the ever-increasing digitisation of media is generating a wealth of data, which, if harnessed correctly,…
Mark Runacus awarded MBE for services to industry
Further evidence that direct marketing has shaken off its crown as public enemy number one has emerged following news that…
The big rebuild: marketing data back to pre-GDPR levels
Claims the GDPR would wipe out tens of millions of customer records have proved about as accurate as a Donald…
The top five issues that marketers must challenge today
The pace of change has never been quicker. Accelerating technological developments mean it’s expected that in in five years our…
Marketers look to DMPs to seize control of their data
Brands are planning to take greater control of their marketing data by implementing their own data management platforms, amid growing…
US DMA hits buffers as 101 year old trade body is sold
The US DMA might have tried rebranding to distance itself from what it saw as the murky world of direct…
Kantar opens global data analytics and insight division
WPP is beefing up its data operations with the launch of the Kantar Analytics Practice, which will bring together a…
Booming UK data economy could unlock an extra £7bn
The UK data economy is already the largest in Europe – with an estimated annual value of £73.3bn – and…
Maher and Cripps signed up for expanded DMA board
The DMA has strengthened its group board with the addition of two new members, MBA’s Stephen Maher and The Economist’s…