Response One, Occam and Amaze One rebrand as Edit
St Ives Group is planning a major overhaul of its data and direct marketing agencies by merging Response One, Occam…
data marketing
Strategic Marketing division delivers for St Ives Group
St Ives Group’s decision to move away from print has been backed by its latest results which show that the…
Charles Ping steps down at Fuel to seek new challenge
Fuel chairman Charles Ping has quit the Engine-owned data and analytics consultancy to seek a fresh challenge, just six months…
St Ives offloads print firms to start-up in £6m sell-off
St Ives has sold a major part of its print business in a £6m deal as part of a strategy…
Sainsbury’s backs industry event to attract young guns
Sainsbury’s has joined forces with DMA Talent to support this year’s Creative Data event, which offers 250 aspiring marketers the…
Due diligence failings are still blighting the DM industry
The DM Commission, the Judge Dredd of the direct marketing sector which has the power to expel DMA members, has…
Marketers still struggling to connect despite data boom
Despite increased sophistication in how marketing data is being collected and used, the sheer volume of data means brand owners…
WPP buys Mash to bolster Kantar Consulting operation
Just days after pooling its four divisions into one, WPP’s data division Kantar Consulting, has acquired London-based brand strategy and…
Marketers are fingered for coming up with Blue Monday
Marketing has been blamed for many things, obesity, anorexia, the nation’s debt, body image issues and even, more recently, the…
Owens steps down at Direct Recruitment after 30 years
Sarah Owens has stepped down from her role as managing director at Direct Recruitment, the company she founded over 30…