Avis hands Euro loyalty to ICLP
Car hire firm Avis is understood to have handed the launch of its pan-European loyalty scheme to ICLP following a…
data marketing
Reasons to be cheerful, part 1, 2 and 3
“Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as…
DM heritage will tackle ‘new austerity’
Direct marketing as we once knew it, is no more. The good news is almost everything is direct now. Almost…
£1.5m ID scam hits Help Loan
Payday loan firms are likely to face greater scrutiny after an ID scam has hit Finland-based Help Loan for £1.5m,…