Digest woos brands with DM arm
Reader’s Digest UK is taking on DM suppliers and agencies with the launch of a new company, Direct Marketing Partners,…
data marketing
Right Royal furore is a raging farce
So, just three days after the happy announcement of Prince William’s engagement to Kate Middleton the witch-hunt began… Surprisingly, though,…
Middletons: Press ‘mass hypocrisy’
British press giants – including the Daily Mail, the Telegraph and the Times – have been accused of mass hypocrisy…
Businesses ‘blind to data security’
Only half of the big businesses which hold personal customer data are aware of the need to store it securely,…
Aloof marketers risk poke in the eye
In the world of modern mass consumerism, who is king? Is it the hard-earned but critical customer, or the battle-hardened…
Where do you find the best online chiefs?
The phenomenal growth in online business and ecommerce over the past decade has been well documented, as more and more…
ID expert: ‘Lie to protect your data’
A cyber crime expert is risking the wrath of the data industry after urging online users to lie about their…
REaD Group forced to bury ad
The advertising watchdog has ruled that The REaD Group must ditch an ad for The Bereavement Register in which it…
ICO blasts Street View hysteria
The data regulator has called for calm following what it called ‘emotive’ press reports after Google admitted it had captured…
ASA probes death data bust-up
The Advertising Standards Authority is set to rule on whether The REaD Group can claim that its Bereavement Register is…