Sainsbury’s backs industry event to attract young guns

dma idmSainsbury’s has joined forces with DMA Talent to support this year’s Creative Data event, which offers 250 aspiring marketers the opportunity to explore the data and marketing industry through a host of workshops, talks and networking sessions.
Hosted by DMA Talent and sponsored by the DM Trust, Rapp, REaD Group, Data IQ and Global, Creative Data 2018 runs in March, and sees the introduction of six one-day labs workshops – supported by Sainsbury’s – in various locations across the UK.
The workshops will provide a collection of collaborative environments for 180 individuals (30 per session) that are designed to give an authentic taste of working on a data-related challenge.
The labs will encourage students to share innovative ideas and forward-thinking solutions to real-life problems in a hackathon-style environment.
The Specialist Works and Outra are pulling together the challenge for the sessions, and data experts from each business will also be on hand to provide insight, consultancy and advice to students on the day.
Sainsbury’s head of information strategy and management James Morgan, who is chair of the DMA Data Council, said: “As an industry we are facing a potentially huge skills gap of people with the right analytical skills to grow our businesses. This programme is tackling this problem at a grass roots level. The laboratories are the perfect environment to challenge individuals in a real-world capacity and Sainsbury’s is delighted to support the first ever series of labs workshops.”
He added: “Interest in the Creative Data programme has grown every year since its inception in 2013 and I’m really looking forward to seeing how these new, immersive environments will enable this talent to respond to the challenge presented. By giving participants a tangible insight into working with data and how, when used correctly, it can benefit both customers and businesses I anticipate some fantastic outcomes.”
More details on the event can be accessed via the IDM website>

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