New BP loyalty programme branded ‘very poor indeed’
BP’s new loyalty club has come under fire after it was revealed that motorists will have to buy 1,360 litres…
Sainsbury’s
UK retailers ‘sitting on £1.7bn data and media cash cow’
UK retailers could claw in an extra £1.7bn worth of revenue by using the customer data and insights they already…
Nectar preps yet another relaunch for digital overhaul
The Nectar loyalty scheme is set for yet another relaunch, just two years after it unleashed the biggest ad campaign…
Sainsbury’s appoints insider as first group digital chief
Sainsbury’s is bolstering its quest to ensure customers experience an integrated and seamless digital experience across the Sainsbury’s, Argos, Sainsbury’s…
Argos recruitment drive to boost data and digital teams
Argos is planning to ramp up its data and digital operations by launching a major recruitment drive with the aim…
Sainsbury’s merger with Asda could see Nectar take off
Sainsbury’s £12bn merger with Asda could provide a major boost for the Nectar loyalty scheme and unlock customer insights on…
Aimia troubles continue as global chief exec steps down
Aimia global chief executive David Johnston is to leave the business “by mutual agreement” following a disastrous two years for the…
Sainsbury’s plots major overhaul of Nectar programme
Just weeks after buying the Nectar loyalty scheme, Sainsbury’s is already plotting a major overhaul of the programme by trialling…
Sainsbury’s backs industry event to attract young guns
Sainsbury’s has joined forces with DMA Talent to support this year’s Creative Data event, which offers 250 aspiring marketers the…
Sainsbury’s bags a bargain with ‘cut-price’ Nectar deal
Aimia has offloaded the UK Nectar loyalty scheme to Sainsbury’s in a £60m “cut-price” deal just over a decade after…