Nectar kicks off campaign for new-look loyalty scheme
Nectar is launching a major marketing campaign to promote its latest revamp, and introduce its new “get your Nectar on”…
Sainsbury’s
Sainsbury’s taps into machine learning for insight blitz
Sainsbury’s is ramping up its pursuit of a data-driven nirvana by working with both Accenture and Google to implement machine…
Sainsbury’s turns to Nectar to forge data-driven future
Sainsbury’s is planning to beef up its data-driven strategy by tapping into the Nectar loyalty scheme – which it bought…
Sainsbury’s hands Tu SEO brief to Argos agency Organic
Sainsbury’s has turned to Argos’ SEO agency Organic to boost the online performance of clothing brand Tu by driving more…
New BP loyalty programme branded ‘very poor indeed’
BP’s new loyalty club has come under fire after it was revealed that motorists will have to buy 1,360 litres…
UK retailers ‘sitting on £1.7bn data and media cash cow’
UK grocery retailers could claw in an extra £1.7bn worth of revenue by using the customer data and insights they…
Nectar preps yet another relaunch for digital overhaul
The Nectar loyalty scheme is set for yet another relaunch, just two years after it unleashed the biggest ad campaign…
Sainsbury’s appoints insider as first group digital chief
Sainsbury’s is bolstering its quest to ensure customers experience an integrated and seamless digital experience across the Sainsbury’s, Argos, Sainsbury’s…
Argos recruitment drive to boost data and digital teams
Argos is planning to ramp up its data and digital operations by launching a major recruitment drive with the aim…
Sainsbury’s merger with Asda could see Nectar take off
Sainsbury’s £12bn merger with Asda could provide a major boost for the Nectar loyalty scheme and unlock customer insights on…