Brands wake up to power of retail data to boost insight
The rush to embrace retail data for marketing activities is likely to turn into a stampede, according to a new…
Sainsbury’s
Loyalty clubs see major boost from member-only offers
The launch of member-only offers is driving a huge take-up of loyalty programmes, with nearly two-thirds (64%) of shoppers admitting…
Sainsbury’s boosts attack with Nectar Prices expansion
Sainsbury’s is taking the loyalty club war on high prices to its rivals by expanding the Nectar Prices scheme, launched…
Nectar apes Clubcard Prices as grocery spend drops
Sainsbury’s is ramping up the battle for shopper loyalty by taking a leaf out of Tesco’s book with the launch…
Sainsbury’s offers up Nectar nuggets for data-led push
Sainsbury’s is launching a truly data-driven ad campaign which uses Nectar insights to flag up the favourite shopping habits of…
Boots and Sainsbury’s sign up for AI ad pilot from ITV
ITV has launched a new tool for advertisers using its addressable TV platform Planet V, which it claims will provide…
Sainsbury’s pushes ‘inflation fighting’ SmartShop app
Sainsbury’s is launching a new ad campaign to promote the retailer’s SmartShop app, aimed at helping customers maintain financial control,…
Sainsbury’s opens ‘self-service’ online ad platform
Sainsbury’s Group has overhauled its digital advertising platform, giving brands and agencies a self-service model to launch online campaigns, providing…
Nectar to allow members to donate points to charity
Members of the Nectar loyalty scheme can now donate points to help support UK charities – from large brands, such…
Sainsbury’s ditches legacy systems for AI cloud drive
Sainsbury’s is using the Covid-19 pandemic as a launch pad for change, by retiring some legacy systems and boosting its…