Sainsbury’s boosts attack with Nectar Prices expansion

sainsbury's 2Sainsbury’s is taking the loyalty club war on high prices to its rivals by expanding the Nectar Prices scheme, launched in April, with claims that more products will continue to be added throughout the year.

In a move that the supermarket giant insists will ensure all Nectar customers will get great value on a wide range of items week in, week out, it is introducing discounts on dairy and bakery products, both in-store and online.

The company has slashed the price of over 40 dairy products as it looks to support customers with the rising cost of living. The move allows shoppers to save up to 60% on popular dairy essentials including cheese, cream and yoghurts.

Products now included in the Nectar Prices discounts feature a range of dairy products such from brands including Cathedral City, Philadelphia, Yeo Valley, Lurpak, Soreen and Warburtons.

The change means there are now over 900 products available through Nectar Prices, spanning a range of categories, including health and beauty, confectionery and snacking, beers, wines and spirits, household, baby and pet and food cupboard items.

At the time of launch Sainsbury’s chief executive Simon Roberts said: “Nectar Prices will help millions of our customers save more on every trip to Sainsbury’s. There is much more to look forward to, we will keep refreshing Nectar Prices and increasing the variety of products on offer.

“It gets better, Nectar customers who shop in store with SmartShop will receive extra personalised value with Your Nectar Prices, bringing them the best prices on their favourite products.”

The move replicates Tesco Clubcard Prices, first launched in September 2019, which offers shoppers discounts on hundreds of products in supermarkets and online at the checkout. Morrisons, Boots, and the Co-op have also set up similar offers available exclusively for loyalty club members.

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