Boots cuts Advantage Card rewards for old and young
Boots is risking a customer backlash over plans to cut back the rewards on its Advantage Card loyalty scheme after…
loyalty scheme
Tesco woos loyal customers with major Clubcard blitz
British supermarkets might not have had the most prosperous Christmas trading period but it is unlikely you will find many…
Three ditches Wuntu loyalty scheme following review
Mobile operator Three is pulling the plug on its Wuntu customer loyalty scheme on December 15, giving customers just over…
Morrisons customers fume as More card points vanish
Morrisons has come under fire for its handling of what appears to be sustained attack by fraudsters on More loyalty…
Nectar kicks off campaign for new-look loyalty scheme
Nectar is launching a major marketing campaign to promote its latest revamp, and introduce its new “get your Nectar on”…
Tesco slashes direct mail spend for Clubcard scheme
Tesco is planning to axe tens of millions of direct mailpacks a year after automatically switching quarterly Clubcard statements from…
Sainsbury’s turns to Nectar to forge data-driven future
Sainsbury’s is planning to beef up its data-driven strategy by tapping into the Nectar loyalty scheme – which it bought…
Loyalty card fraud trial exposes ‘back door’ data theft
A major fraud perpetrated against two of the UK’s leading loyalty programmes – Tesco Clubcard and Boots Advantage Card –…
Get under the skin of your customers to boost loyalty
In today’s fickle consumer landscape, creating effective marketing and rewards programmes is no longer about simply driving transactions, but about…
M&S hires ex-Clubcard chief for Sparks card revival
Marks & Spencer is aiming to inject new life into its Sparks loyalty scheme by recruiting former Tesco Clubcard director…