Three agencies battle it out to bag KFC’s direct account
KFC is holding a three-way pitch for its data-driven marketing account, with Havas, MRM and Rapp battling it out for…
loyalty scheme
Virgin Red appoints partners for loyalty scheme roll-out
The Virgin Red loyalty scheme has expanded its partnership with both Collinson Valuedynamx and Points International following the roll out…
Co-op hires BBC chief to lead data ‘centre of excellence’
The Co-op has turned to the broadcast industry to appoint a new head of CRM and customer experience, bringing in…
Virgin Red scheme set to be rolled out to all customers
The Virgin Group looks like it is finally getting serious about customer loyalty with the expansion of the Virgin Red…
M&S launches entry-level data programme for all staff
Marks & Spencer is expanding its data academy to make training more accessible to all staff with the launch of…
Tesco repents as Clubcard mailer goes to ‘Mr Tit Wank’
Tesco might have won many plaudits for its data-driven strategy, with Clubcard data permeating every corner of the retailer’s business, but not…
UK brands let new shoppers go due to loyalty failings
UK brands and retailers are failing to keep hold of the huge influx of new online customers who have made…
BA pulls Avios points out of Tesco Clubcard programme
British Airways has delivered another blow to Executive Club members – just 24 hours after it emerged that those who…
‘Critical’ BA Executive Club members face the chop
British Airways, the airline with a reputation for leaking customer data and firing staff, has hatched a novel plan to…
Sparks relaunch woos one million newbies to M&S app
Marks & Spencer’s revamped Sparks app has attracted a million new customers since relaunching just over two months ago, in…