Morrisons overhauls data strategy for marketing boost
UK retailer Morrisons is aiming to cosy up to its suppliers by handing over more data from its customer loyalty…
loyalty scheme
Boots suspends Advantage Card payments over attack
Boots has taken the unprecedented step of suspending payments using Advantage Card loyalty points – both instore and online –…
Nectar tests scheme offering fiftyfold increase in points
Just weeks after launching the “new-look” Nectar app, the Sainsbury’s-owned loyalty scheme is opening trials of yet another new feature…
Boots cuts Advantage Card rewards for old and young
Boots is risking a customer backlash over plans to cut back the rewards on its Advantage Card loyalty scheme after…
Tesco woos loyal customers with major Clubcard blitz
British supermarkets might not have had the most prosperous Christmas trading period but it is unlikely you will find many…
Three ditches Wuntu loyalty scheme following review
Mobile operator Three is pulling the plug on its Wuntu customer loyalty scheme on December 15, giving customers just over…
Morrisons customers fume as More card points vanish
Morrisons has come under fire for its handling of what appears to be sustained attack by fraudsters on More loyalty…
Nectar kicks off campaign for new-look loyalty scheme
Nectar is launching a major marketing campaign to promote its latest revamp, and introduce its new “get your Nectar on”…
Tesco slashes direct mail spend for Clubcard scheme
Tesco is planning to axe tens of millions of direct mailpacks a year after automatically switching quarterly Clubcard statements from…
Sainsbury’s turns to Nectar to forge data-driven future
Sainsbury’s is planning to beef up its data-driven strategy by tapping into the Nectar loyalty scheme – which it bought…