M&S customer data ‘failings’ trigger Sparks investment
Marks & Spencer is investing “well north of £200m” in a tech upgrade to put the Sparks loyalty scheme at…
loyalty scheme
Travelex launches first ever customer loyalty scheme
Foreign exchange brand Travelex has unveiled its debut loyalty programme, offering customers a lifetime of exclusive deals, discounted exchange rates,…
Waitrose lures Sainsbury’s chief for new loyalty revamp
Waitrose has raided Sainsbury’s to bring in its first ever head of loyalty as the upmarket supermarket gears up to…
Lidl signs deal with Google and Meta for targeted ads
Lidl is aiming to provide loyalty club members with more tailored advertising after updating its permissions to begin sharing customer…
Morrison adds ‘bonus layer’ as loyalty revamp continues
Morrisons is continuing to enhance its More Card loyalty scheme by adding a new bonus layer, in addition to points…
Tesco goes ‘bonkers’ with Clubcard anniversary blitz
Tesco is leaning into three decades of nostalgia to celebrate 30 years of its Clubcard loyalty scheme in a new…
£9m staff rewards to mark Tesco Clubcard milestone
Debate may be raging about who were the true architects of the Tesco Clubcard loyalty scheme but the retail giant…
Pets at Home hires Oliver just months after Ogilvy One
Leading UK pet care brand and retailer Pets at Home has appointed in-housing specialist Oliver as CRM agency of record,…
DunnHumby’s role in launch of Clubcard ‘exaggerated’
Former Tesco Clubcard chief Grant Harrison has set the record straight over DunnHumby’s role in the design and launch of…
Co-op seeks membership boost with Samsung O2 deal
Co-op is taking a novel approach to boosting its UK membership by partnering with Dentsu to automatically install its app…