Tesco goes ‘bonkers’ with Clubcard anniversary blitz
Tesco is leaning into three decades of nostalgia to celebrate 30 years of its Clubcard loyalty scheme in a new…
loyalty scheme
£9m staff rewards to mark Tesco Clubcard milestone
Debate may be raging about who were the true architects of the Tesco Clubcard loyalty scheme but the retail giant…
Pets at Home hires Oliver just months after Ogilvy One
Leading UK pet care brand and retailer Pets at Home has appointed in-housing specialist Oliver as CRM agency of record,…
DunnHumby’s role in launch of Clubcard ‘exaggerated’
Former Tesco Clubcard chief Grant Harrison has set the record straight over DunnHumby’s role in the design and launch of…
Co-op seeks membership boost with Samsung O2 deal
Co-op is taking a novel approach to boosting its UK membership by partnering with Dentsu to automatically install its app…
Loyalty marketers warned not to ditch traditional media
Building and maintaining customer loyalty is proving ever harder for brands – especially in the current economic climate – but…
Nectar roots for conservation with Woodland Trust deal
Nectar360, which owns and operates the Nectar loyalty scheme, has extended its partnership with the Woodland Trust until 2027, allowing…
British Airways under fire over loyalty scheme overhaul
British Airways has been accused of abandoning the leisure market following a revamp of its Executive Club loyalty scheme, which…
Tesco Clubcard beats off all-comers in grocery market
As customers begin stocking up on their Christmas food shopping, a new analysis of the UK grocery market has crowned…
Morrisons boosts loyalty war with More Card expansion
Morrisons is ramping up its More Card loyalty scheme to “give customers even more bang for their buck” by offering…