M&S brings in celebs to big up Sparks scheme revamp
Marks & Spencer has launched a major ad campaign for its revamped Sparks loyalty programme, which highlights the new “pounds,…
loyalty scheme
Tesco urges customers to act as Clubcard Pay+ is axed
Tesco is pulling the plug on its Clubcard Pay+ prepaid debit card, four years after launch when it claimed the…
M&S to usher in new era of AI-driven Sparks loyalty
Marks & Spencer is revamping its Sparks loyalty scheme once again as part of a £200m tech upgrade, designed to…
Brands urged to act to ensure loyal shoppers feel valued
Brand owners must overhaul their practices or risk alienating their most loyal shoppers, who are increasingly miffed that new customers…
Loyalty card shopping data joins battle against cancer
Tesco and Boots have signed up to a major Imperial College London study to investigate whether shopping behaviours shown in…
Brands up loyalty spend as ROI, data and retention soar
Loyalty programmes are now the driving force behind most marketing strategies, with brand owners ploughing more than half of their…
Harvey Nicks puts tiers at the heart of loyalty revamp
Upmarket department store Harvey Nichols is revamping its loyalty scheme as part of what it describes as an “ongoing transformation”,…
Lush finally bows to customers and launches loyalty club
Ethical cosmetics retailer Lush, famous for its handmade products such as its bath bombs and candles, has launched its first…
Ann Summers picks agency to beat off ‘vanilla’ branding
Adult retailer Ann Summers is aiming to modernise its brand and reinforce its “relevance” for women, with the appointment of…
Supermarkets set to fight the good fight on obesity
The Government wants supermarkets, as well as food and drink brands, to be on the front line of the fight…