Tesco repents as Clubcard mailer goes to ‘Mr Tit Wank’
Tesco might have won many plaudits for its data-driven strategy, with Clubcard data permeating every corner of the retailer’s business, but not…
retail marketing
Medialab walks off with posh petfood brand Forthglade
Natural petfood specialist Forthglade, which has been making upmarket dogs’ dinners for nearly 50 years, has appointed Medialab as its…
Sainsbury’s rebuilds Habitat with ecommerce strategy
Sainsbury’s is giving its Habitat brand a major online makeover with plans to close its flagship Tottenham Court Road store…
Omnichannel marketing proves omnipotent for brands
Companies touting the benefits of omnichannel marketing may be omnipresent but it seems there are “omni-reasons” to embrace the strategy,…
Toolstation appoints Havas Helia to power up its CRM
Toolstation, the Travis Perkins-owned builders merchants that supplies both the trade and DIY market, has appointed Havas Helia as its…
M&S boosts CX with new grocery shop reservation app
Marks & Spencer is aiming to ape Tesco’s promise of “every little helps” following this week’s disastrous results by rolling…
Industry demands clarity over ‘nightmare before Xmas’
The marketing and advertising industry has joined calls for greater clarity for businesses hit by the second Covid-19 national lockdown,…
Online retailers try to cash in with new payment plans
The surge in online shopping does not appear to be treating all digital retailers equally, with three quarters (75%) experiencing…
Co-op rolls out new tech for customers and suppliers
The Co-op is rolling a new data-driven technology system to all stores, as part of a long-term strategy to boost…
Royal Mail staffs up for eChristmas parcel bonanza
Royal Mail is aiming to reap the benefits of a bumper Christmas for online shopping with plans to create a…