Matalan models new channels for summer style push
Value designer chain Matalan is boosting its Style for Every Moment brand platform with the launch of a new summer…
retail marketing
Traditional channels ‘smash digital ROI for retailers’
Traditional, offline advertising still offers retail brands the highest return on investment, outperforming digital marketing virtually across the board. That…
John Lewis expands loyalty scheme for beauty makeover
John Lewis is overhauling its loyalty programme, My John Lewis, to include a new beauty proposition as the retailer banks…
Online shopping firms admit being stumped by AI surge
Ecommerce organisations are dramatically increasing their investment in AI, but most are unprepared for the pace of technological change, with…
Tesco goes large for Free Fruit & Veg for Schools blitz
Tesco is launching a new marketing campaign to back the expansion of its Free Fruit & Veg for Schools programme…
WPP ties digital with physical in Google Earth AI deal
WPP has jumped even further into bed with Google, following the $400m expansion of its cloud and AI partnership signed…
M&S brings in celebs to big up Sparks scheme revamp
Marks & Spencer has launched a major ad campaign for its revamped Sparks loyalty programme, which highlights the new “pounds,…
Tesco urges customers to act as Clubcard Pay+ is axed
Tesco is pulling the plug on its Clubcard Pay+ prepaid debit card, four years after launch when it claimed the…
M&S to usher in new era of AI-driven Sparks loyalty
Marks & Spencer is revamping its Sparks loyalty scheme once again as part of a £200m tech upgrade, designed to…
Tesco and Adobe jump in bed to get even more personal
Tesco has signed a major deal with Adobe to ramp up its use of artificial intelligence in analysing customer data,…