Aldi exacts revenge on Tesco in cheap as chips ad war
The battle royale between supermarket chains over which is the cheapest has taken yet another twist after a complaint by Aldi…
retail marketing
DunnHumby launches tech lab to fuel retail innovation
DunnHumby, the Tesco-owned data science business which has been one of the pioneers of data-driven marketing in the retail industry,…
Heal’s shows burning love to Elvis with lead agency role
Furniture and homeware retailer Heal’s has appointed Elvis as its lead creative agency in the UK following a five-way competitive…
M&S hires ex-Clubcard chief for Sparks card revival
Marks & Spencer is aiming to inject new life into its Sparks loyalty scheme by recruiting former Tesco Clubcard director…
H&M to launch ‘buy now, pay later’ for loyal shoppers
Fashion chain H&M is aiming to tackle the high street blues by boosting its loyalty programme with the launch of a…
Ecrebo brings in US veteran to head up marketing team
Retail loyalty marketing specialist Ecrebo – backed by former Air Miles and Nectar chief Sir Keith Mills – has turned…
Dr Martens kicks off ‘Tough as You’ worldwide ad blitz
Dr Martens is launching its global autumn/winter 2019 campaign through We Are Social, designed to showcase the brand’s heritage and…
Just Eat debuts programmatic mailshots to curry favour
Just Eat is making its direct mail debut after signing a deal with programmatic firm Paperplanes to help the online…
Tesco woos Clubcard users with new wave of discounts
Tesco is continuing to reward loyal customers with a new three-week campaign that will offer exclusive discounts for Clubcard members….
Skills shortage triggers retail bonus for data experts
Retail brands’ quest to build in-house data teams is being hampered by a dearth of suitable candidates in the market,…