Boots Advantage Card loyalty makeover puts digital first
Boots Advantage Card, widely regarded as one of the most generous schemes on the market, is following in Tesco Clubcard…
retail marketing
Ethical retailer sees £700k boost from axing retargeting
Marketers who persist in using retargeting techniques – even though consumers hate to be chased around the Internet – need…
Tesco boss trousers £4.6m as thousands sweat on jobs
The 9,000 Tesco staff facing the axe might want to look away now after it has been revealed that their…
Tesco food waste success sparks call for others to act
Tesco has thrown down the gauntlet to rivals as well as other UK businesses to publish their food waste data…
Cotton Traders purchases Prolog out of administration
Cotton Traders – the online and high street clothing company founded by former England national rugby union team captains Fran…
Nectar preps yet another relaunch for digital overhaul
The Nectar loyalty scheme is set for yet another relaunch, just two years after it unleashed the biggest ad campaign…
Farmdrop signs up as first client for HurdlGram mail
Farmdrop, the ethical online grocery service which sources its products from local farmers, fishermen and other producers for consumers in…
Retail property giant pools account into MRM McCann
British Land – the property development and investment firm behind London Regent’s Place, Sheffield Meadowhall, Bath SouthGate, and Glasgow Fort…
Pee makes his mark as M&S hunts head of data science
Marks & Spencer has kick-started a search for a head of data science as chief digital and data officer Jeremy…
Amazon ‘losing the battle against fake five star reviews’
Amazon has been accused of unwittingly sanctioning a flood of fake five-star reviews for virtually unknown brands in a move…