Boohoo for DaBaby as rapper is axed by fashion group
Boohoo Group’s menswear brand BoohooMan has axed controversial rapper DaBaby from its marketing activity following his homophobic rant at the…
retail marketing
Britons blow the lot on pets, dates and charity shops
Predictions that Brits would spend, spend, spend their way out of the pandemic have proved “sound as a pound” but…
Covid online surge accelerates ecommerce by a decade
The Covid pandemic may have wiped out thousands of firms across the UK but it has turbocharged the online retail…
Pret A Manger hires VCCP for omnichannel expansion
Pret A Manger is ramping up its transformation strategy – accelerated by Covid lockdowns – with the appointment of VCCP…
Publicis swoops for retail digital ad platform CitrusAd
Publicis Groupe is beefing up its data-driven marketing capabilities with the acquisition of the CitrusAd digital advertising platform, used by…
KFC marketing chief heads to checkout for top Asda job
KFC chief marketing officer Meg Farren is swapping fast food for cheap as chips shopping by joining supermarket giant Asda as…
Brits vow to get out but big events remain a no-no
Claims that millions of consumers would abandon the high street for good as a result of the the pandemic have,…
Ocado launches online ad scheme and data platform
Ocado is aiming to woo more brand owners with a twin initiative that sees the retail giant roll out a…
Comparethemarket chief Liz Darran nets Fortnum’s job
Upmarket retailer Fortnum & Mason is planning to develop its data-driven strategy with the appointment of Comparethemarket marketing boss Liz…
Boots unveils ads to make Brits ‘feel as good as new’
Boots UK is launching a major new marketing campaign to promote its new omnichannel customer experience and help the nation…