Personalisation battered by unactionable customer data
Four-fifths of retail marketers consider personalisation key to driving both increased revenue and better customer experiences, although a quarter are…
retail marketing
UK supermarkets ‘losing millions from online shopping’
UK supermarkets might have emerged as the big winners from the Covid-induced online shopping stampede but it seems the higher…
Currys unveils first UK loyalty club in brand relaunch
Currys has launched its first ever UK loyalty scheme, offering customers access to discounts and benefits, in a move that…
Pets at Home installs in-store video tech CX platform
Pets at Home is aiming to give customers the in-store experience from the comfort of their own homes by installing…
Burberry appoints first head of digital and analytics
Burberry, the luxury British fashion brand whose fans range from the Chelsea set to chavs, is aiming to drive its…
Sainsbury’s pools data-driven ad account into Ogilvy
Sainsbury’s has consolidated its digital and data-driven marketing business into Ogilvy following a review sparked by its long-term aim to…
Ghost town: Gen Z writing on the wall for the high street
Britain’s high streets have survived Covid lockdowns – just – but the future is far from rosy with more than…
Omnichannel marketing is still far from omnipresent
Marketers might talk a good game on omnichannel marketing but few are actually cracking it, with a new Gartner study…
Boots taps into Advantage Card for data-driven agency
Boots UK is aiming to take on the likes of Nectar 360 and even DunnHumby with the launch of a…
Online bonanza brings John Lewis back from the brink
John Lewis Partnership has managed to slash its losses from £635m to “just” £29m in the first half of its…