Screwfix highlights speed with new Mo Farah activity
Kingfisher-owned Screwfix is aiming to reinforce its reputation for speedy and convenient service by tapping into the visual language of…
retail marketing
Tesco shows how far it will go to source its Finest range
Tesco is aiming to spotlight the care it takes to source the highest quality foods from around the world to…
Primark ‘The Get Away’ shows summer fashion is a steal
Primark has launched its summer collection with a new campaign that taps into the cinematic world of the heist movie,…
DunnHumby appoints Reward boss as Bottomley quits
Tesco-owned data and media giant DunnHumby, which powers both the Clubard loyalty programme and the Tesco Media & Insight Platform,…
B&Q promotes content chief to senior marketing role
DIY giant B&Q has promoted its head of content, social and PR to director of marketing, effectively becoming second in…
Sainsbury’s appoints first head of CX transformation
Sainsbury’s has recruited its first head of customer experience transformation as the retailer strengthens its top team to drive customer-centric…
Manchester fashion brands appoint Verde for SEO brief
Manchester-based fashion brands Bound and UN:IK are overhauling their organic search strategy, as the businesses look to increase discoverability, expand…
F&F continues to ‘Style It Out’ with summer holiday push
Tesco’s fashion and homeware brand, F&F, is showcasing how it can help customers navigate summer travel nightmares in a continuation…
Fido and food top buys as Brits go for ‘mindful shopping’
The UK consumer landscape is entering a phase of strategic stability, suggesting a “new normal” where shoppers are becoming more…
Sofa Club appoints agency for digital marketing boost
Fashion-led settee retailer Sofa Club has appointed a new agency to lead its organic search strategy, as the fast-growing brand…