M&S appoints Morrisons customer chief to head loyalty
Marks & Spencer has raided Morrisons to appoint a new director of loyalty, just months after the retailer revamped its…
retail marketing
Data and loyalty strategy key to Tesco UK domination
Tesco’s scale, data and loyalty mean that it now accounts for one in every three supermarket transactions in the UK,…
Dr Martens rubber-stamps expanded Arena Media brief
Dr Martens is bringing brand and performance activity together under a single global operating model across the brand’s largest European…
Advertisers offered greater control over retail media ads
Brand owners are being offered the chance to create easier storytelling on retail media sites and boost campaign measurement, while…
FA shows Iceland red card over ‘England’ store rebrand
The battle for World Cup marketing dominance might be over but the post-mortem is only just beginning for supermarket chain…
Brands go on the attack for England semi-final clash
Major brands have launched a blitz of rapid-response marketing campaigns ahead of tonight’s FIFA World Cup semi-final between England and…
Waitrose customer chief to lead Advertising Association
The Advertising Association is banking on top-level data-driven marketing expertise to drive the industry forward after appointing Waitrose chief customer…
Perfume Shop reformulates customer loyalty scheme
The Perfume Shop is giving its loyalty scheme a major makeover to offer customers simpler rewards, member-only prices and greater…
River Island brings back top role to boost CRM and CX
River Island is aiming to build on its turnaround plan by reprising its customer director role as the retailer seeks…
Loveholidays ‘Crisps from Abroad’: Bring on the Blondys
And so, dear readers, to the world of crisps. Sadly not a permanent store but a cheeky pop-up in London…