Marketers feel the pain as Asos takes axe to 100 jobs
Scores of marketing jobs are set to be axed by online fashion giant Asos following reports that the embattled retailer…
retail marketing
How local data-driven activity can save the high street
There has been a grim inevitability to the recent closure of physical stores from long-standing retail brands. To many, it…
Deliveroo and Just Eat data governance hard to swallow
Two of the most popular takeaway apps in the world, Deliveroo and Just Eat, have had their data governance called…
Dune data strategy shines as insights fuel £4.4m boost
Shoe retailer Dune London has proved that a personalised ad strategy based on advanced data analysis and insights can add…
Three calls in MRM McCann to run customer marketing
Three UK, the mobile brand owned by CK Hutchison Holdings, has handed its CRM account to MRM McCann London with…
Retailers with loyalty schemes score the most points
British consumers feel most loyal to Tesco and Ocado online and to Marks & Spencer and Waitrose in store, although those retailers…
UK retailers ‘sitting on £1.7bn data and media cash cow’
UK retailers could claw in an extra £1.7bn worth of revenue by using the customer data and insights they already…
M&S, Asda and KP caught serving junk foods ads to kids
Eight major food and retail brands – Asda, Kellogg, KFC, KP Snacks, Lidl, Marks & Spencer, McDonald’s and Pringles –…
Boots Advantage Card loyalty makeover puts digital first
Boots Advantage Card, widely regarded as one of the most generous schemes on the market, is following in Tesco Clubcard…
Ethical retailer sees £700k boost from axing retargeting
Marketers who persist in using retargeting techniques – even though consumers hate to be chased around the Internet – need…