Loyalty schemes ‘now a safety net for Brits and brands’
Consumers no longer view loyalty programmes simply as a way to get discounts, they are looking for value and security:…
retail marketing
Orange Amps hires agency to tune up online presence
Orange Amps, the British amplifier brand used by Stevie Wonder, Jimmy Page, Tony Iommi, Noel Gallagher and many others, has…
Asda goes back to 1970s for ‘That’s Asda Price’ return
Asda is once again going back to the future, having already resurrected “Rollback” it is now digging up “That’s Asda…
Supermarkets set to fight the good fight on obesity
The Government wants supermarkets, as well as food and drink brands, to be on the front line of the fight…
New Look channels AI tool for CX strategy makeover
Womenswear fashion chain New Look is turning to an AI-driven solution to unify customer data as it strives to deliver…
Escape to the country: Brits ditch city life for rural idyll
Younger people and families are increasingly trading city skylines for countryside calm, as the UK undergoes an ever-evolving transformation and…
Asos battles backlash with launch of UK loyalty scheme
Online fast fashion giant Asos is aiming to defuse the row over its decision to close some customer accounts over…
Discerning Brits seek value, rewards and personalisation
After two years of post-pandemic recalibration, consumers are getting back in the shopping habit once more, but far more cautiously,…
UK shoppers want retailers to be ‘friends with benefits’
The recent spate of cyber-attacks on UK retailers – including M&S, Co-op, North Face and Harrods – has failed to…
Sainsbury’s ramps up price promise with new TV blitz
Sainsbury’s is continuing to challenge what it sees as misconceptions over its pricing strategy with a new value campaign, which…