WPP ties digital with physical in Google Earth AI deal
WPP has jumped even further into bed with Google, following the $400m expansion of its cloud and AI partnership signed…
retail marketing
M&S brings in celebs to big up Sparks scheme revamp
Marks & Spencer has launched a major ad campaign for its revamped Sparks loyalty programme, which highlights the new “pounds,…
Tesco urges customers to act as Clubcard Pay+ is axed
Tesco is pulling the plug on its Clubcard Pay+ prepaid debit card, four years after launch when it claimed the…
M&S to usher in new era of AI-driven Sparks loyalty
Marks & Spencer is revamping its Sparks loyalty scheme once again as part of a £200m tech upgrade, designed to…
Tesco and Adobe jump in bed to get even more personal
Tesco has signed a major deal with Adobe to ramp up its use of artificial intelligence in analysing customer data,…
Nectar signs up Uber and Uber Eats in ride-hailing first
Sainsbury’s Nectar360, which owns and operates the Nectar loyalty scheme, has struck a deal with Uber so that members can…
Tesco enlists 280,000 staff for trial of AI shop assistant
Tesco is trialling a new AI shopping assistant, built into the Tesco app, as part of its long-term plan to…
M&S ratchets up data-driven strategy with AI upgrade
Marks & Spencer is aiming to beef up customer service and accelerate its wider digital transformation by handing out thousands…
Primark ‘riffs off’ high fashion with ‘Shockingly Chic’ ads
Primark has unveiled its Spring collection with a new campaign that is designed to celebrate the retailer’s offering of elevated…
‘Wowzers’ Asda goes big for Easter with new campaign
Asda is aiming to get customers into the Easter spirit with a new campaign designed to build on the revived…