Ikea aims to let the quality, not the price, do the talking
Mother might be on notice with Ikea but the agency continues to put in a shift, with a new OOH…
retail marketing
Premier League consultant slips into Schuh CMO job
Schuh has appointed a new chief marketing officer to succeed Stephanie Legg, who left the company in June 2025 to…
Big Table Group restaurant giant hires new media shop
The Big Table Group, the UK restaurant chain behind Bella Italia, Frankie & Benny’s, Las Iguanas, and Banana Tree, has…
Lidl GB promotes insider to lead its customer business
Lidl GB has promoted former graduate trainee Louise Weise from customer director to chief customer officer, in a move which…
Harvey Nicks puts tiers at the heart of loyalty revamp
Upmarket department store Harvey Nichols is revamping its loyalty scheme as part of what it describes as an “ongoing transformation”,…
Get your kicks in 2026… by offering paid experiences
For years, marketers have fixated on the attention economy – fighting for a few more seconds of a consumer’s scrolling…
Tesco signs AI deal with start-up to boost operations
Tesco has signed a three-year deal with French tech start-up Mistral AI, as part of a broader strategy to bolster…
Decision Marketing at 15: The rise of omnichannel retail
Remember the days when you could pop into BHS, then Debenhams, before having a nose round Topshop, Topman, Miss Selfridge,…
Marketers learn to pivot as festive peak piles on stress
With Christmas looming large, it appears that a season once celebrated for easy wins and the most profitable time of…
Brands face big squeeze over fatty food ad clampdown
Most advertisers, broadcasters and online platforms might have already voluntarily started adhering to the Government’s new Less Healthy Food (LHF)…