M&S to usher in new era of AI-driven Sparks loyalty
Marks & Spencer is revamping its Sparks loyalty scheme once again as part of a £200m tech upgrade, designed to…
retail marketing
Tesco and Adobe jump in bed to get even more personal
Tesco has signed a major deal with Adobe to ramp up its use of artificial intelligence in analysing customer data,…
Nectar signs up Uber and Uber Eats in ride-hailing first
Sainsbury’s Nectar360, which owns and operates the Nectar loyalty scheme, has struck a deal with Uber so that members can…
Tesco enlists 280,000 staff for trial of AI shop assistant
Tesco is trialling a new AI shopping assistant, built into the Tesco app, as part of its long-term plan to…
M&S ratchets up data-driven strategy with AI upgrade
Marks & Spencer is aiming to beef up customer service and accelerate its wider digital transformation by handing out thousands…
Primark ‘riffs off’ high fashion with ‘Shockingly Chic’ ads
Primark has unveiled its Spring collection with a new campaign that is designed to celebrate the retailer’s offering of elevated…
‘Wowzers’ Asda goes big for Easter with new campaign
Asda is aiming to get customers into the Easter spirit with a new campaign designed to build on the revived…
Gillian Anderson spreads the love in M&S fashion blitz
Marks & Spencer is aiming to big up the sisterhood and accentuate the positive this spring with a new campaign…
9-year-old shows joy of the new in AMV ad for Decathlon
Decathlon, one of the world’s largest sports retailers, is looking through the eyes of a child for a new global…
John Lewis eyes AI shopping and TikTok in tech boost
John Lewis is making a major investment in AI-powered shopping, with the aim of being one of the first UK…