Mo Farah goes extra mile in first M&C Screwfix activity
Screwfix is celebrating the unstoppable drive of Britain’s tradespeople with a new multichannel campaign fronted by Sir Mo Farah, which…
retail marketing
‘One and only’ Chesney bigs up Waitrose premium range
Waitrose is marking the expansion of its No 1 premium range with a new ad campaign backed by a remixed…
Asda brings back chief to boost data, digital and loyalty
Asda has lured back JD Sports’ customer director Chris Chalmers to head up its data, digital and loyalty strategies, marking…
Stars align to feast on German Doner Kebab ‘Fiver Menu’
Fast-casual restaurant chain German Doner Kebab is aiming to show kebabs are not just an after-pub essential to stave off…
Iceland brings in Epsilon to expand retail media network
Iceland Foods is aiming to making it easier for more brands to engage with its 9 million annual shoppers by…
Ikea unveils home move plan backed by first credit card
Ikea is aiming to bolster customer loyalty by launching a new service aimed at taking the stress out of moving…
Pret A Manger hires CMO to percolate insight strategy
Pret A Manger has appointed its first global chief marketing officer three years after scrapping the chief customer and growth…
New ‘Lidl. More to Value’ campaign pledge goes global
German discounter Lidl is launching a global brand campaign that moves on from “Big on Quality, Lidl on Price” to…
Asda shops for top analytics to boost personalisation
Asda is ratcheting up its use of artificial intelligence and machine learning technologies as the supermarket giant plots faster, more…
Ikea appoints global chief data and analytics officer
Ikea is beefing up its data strategy with the appointment of new global chief data and analytics officer in move…