Brits hold on tight for deals as Cyber Monday sales soar
Savvy UK online shoppers played a tactical waiting game over the Black Friday period, pushing orders on Cyber Monday sharply…
retail marketing
Five go mad for Ikea as retail giant draws up shortlist
Flatpack furniture giant Ikea has drawn up a shortlist of five agencies to handle its UK advertising account following a…
Decision Marketing at 15: The ‘Big Bang’ for retail media
Remember the days when retail media was called shopper marketing, and was dominated by gondola ends, shelf-wobblers and take-ones devised…
Spooner on… The Toxic Xmas Telly Smog of the Year
Yuletide greetings one and all! I was not there for London’s Great Smog of December 1952 when impenetrable miasmas caused…
Lush finally bows to customers and launches loyalty club
Ethical cosmetics retailer Lush, famous for its handmade products such as its bath bombs and candles, has launched its first…
Bensons for Beds cosies up with Wavemaker for media
British bedroom furniture retailer Bensons for Beds, which claims to be the UK’s largest retailer specialising in beds, mattresses and…
Levi’s strides into AI era with agentic insight platform
Levi Strauss & Co is making a major investment in AI by developing a new agentic platform aimed at boosting…
Ikea bids farewell to Mother as agency shuns review
Ikea is set to take a fresh creative approach to its UK advertising and marketing following a decision by incumbent…
Asda marketing chief Zavalis departs after two years
Asda marketing chief Adam Zavalis, who joined two years ago with a mission to refresh the supermarket’s brand, has quit…
Waitrose ‘Perfect Gift’: The ultimate Christmas cracker
While many bemoan the fact that the festive season is starting earlier and earlier each year, we must confess we…