Nectar signs up Uber and Uber Eats in ride-hailing first

Sainsbury’s Nectar360, which owns and operates the Nectar loyalty scheme, has struck a deal with Uber so that members can use their points for Uber and Uber Eats.

The addition of Uber to Nectar’s over 500 big brand partners has created a new reward category for the loyalty programme and marks the first time Nectar has partnered with a ride‑hailing platform.

The partnership gives Nectar customers another way to make the most of their points. Through the Nectar app, customers can choose how many points to use with Uber, from 500 to 4,000 at a time – equivalent to between £2.50 and £20.

The market has come a long way since Uber’s partnership with Tesco Clubcard, which faced significant controversy when it launched in 2017, primarily driven by backlash from the traditional taxi industry and later by concerns over Uber’s licensing. That deal ended in 2019.

Nectar360 managing director Amir Rasekh said: “We’re giving people more ways to enjoy the value they get from Nectar, making everyday moments more rewarding. Being able to use Nectar points on Uber rides or an Uber Eats treat is something we know people will love, because it fits so easily into everyday life. It’s an exciting first for us too, as our only ride‑hailing partner.”

Uber Eat head of grocery and retail Katie Hunter added: “Nectar has built a deep connection with British households, and we are so pleased to become their first-ever ride-hailing and delivery partner.

“By integrating our services, we’re providing Nectar’s loyal members with even more flexibility in how they spend their rewards, whether that’s a reliable ride home or a favourite meal delivered to their door, making daily life just that bit more seamless.”

Related stories
Nectar signs up FareShare to help combat food poverty
Nectar360 Pollen buzzes into the retail media market
Nectar360 and OMG expand retail media partnership
Nectar and BA Exec Club extend points exchange deal
Severn Trent to reward saving water with Nectar pilot