M&S appoints Morrisons customer chief to head loyalty
Marks & Spencer has raided Morrisons to appoint a new director of loyalty, just months after the retailer revamped its…
advertising
Coral celebrates the passion and loyalty of football fans
With the Scottish football season already under way, Coral is launching a new campaign under the “We’re Here For It”…
Experian deal to boost value of brands’ first-party data
Brands are being offered the chance to simplify audience activation, cut operational friction and make first-party data work harder across…
VML brings in Cat Davis as UK chief marketing officer
VML has appointed former Atomic London executive Cat Davis to the role of UK chief marketing officer, joining the agency’s…
Ex-Go Inspire chief Kyprianou reveals Purple Square role
Former Go Inspire managing director Dimitri Kyprianou has joined CRM and CX practice Purple Square as chief revenue officer, just…
Tinder ‘Dump Traditional Dating’: Alternative fourplay
Oh the joys of online dating…are there any? Not according to many of those we know but maybe, just maybe…
AA/WARC reaction: ‘Great growth, greater expectations’
This week’s AA/WARC Expenditure Report has revealed that advertising and marketing industry is continuing to show huge resilience as a advertisers actively…
Why a little bit of friction helps build the experience
For years, the dominant thinking in customer experience has been to remove friction wherever possible. And in many cases, that…
Medialab bags new contract from Alzheimer’s Society
Alzheimer’s Society has extended its partnership with Medialab for an additional three years, building on a relationship that spans more…
As UK swelters, Brits fear financial freeze this Xmas
The UK might be entering its fourth heatwave of the summer but Christmas planning is looming large for marketers, although…