Ogilvy brings home the bacon with UK farming account
Ogilvy has been briefed to dig deep into its CRM and advertising experience to big up the work of the…
advertising
Fox lands top AAR role as Glazer takes on executive role
Former Lida chief executive Victoria Fox has been appointed CEO of industry marriage broking consultancy AAR, where she will succeed…
Asda appoints Jaywing to handle digital marketing brief
Asda’s merger with Sainsbury’s may still be up in the air but the supermarket giant is aiming to ensure that…
Why brands are streaming to advanced TV advertising
The rise of on-demand streaming services has completely disrupted the television industry and the way in which content is consumed….
Why the John Lewis campaign marks a turning point
Advertising, like everything else in popular culture, works in cycles, and we’re witnessing a very interesting shift in tone and…
TV Licensing signs up leading actors for TV ad return
TV Licensing is launching its first TV ad campaign for five years, centring around the idea that paying for or…
ASA reveals huge surge in complaints about online ads
The effectiveness of online ads may still be open to debate, but one thing is certain, consumers are growing increasingly…
WeBuyAnyHome launches ‘mini-blockbuster’ TV push
WeBuyAnyHome, the company which claims to be able to make a cash offer on a residential home within 24 hours…
Marketers claim obsession with data is killing creativity
Arguments over what comes first, the data or the creative, have been vexing agency minds for decades. But marketers, it…
Lords demand clampdown on ‘murky’ online ad industry
The House of Lords Communications Committee has slammed the online ad market – despite hailing the wider industry as a…