Industry goes green but where are DMA, IPM and IAB?
The advertising and marketing industry is launching a new environmental initiative, dubbed AdGreen, which is designed to unite the sector…
advertising
TMW scoops Autohome and Govia Thameslink accounts
TMW Unlimited has hailed its integrated positioning as the key driving force behind a new business double-win, with Govia Thameslink…
Brands warned consumers can spot ‘tokenism’ a mile off
Brands can no longer get away with “tokenism” by simply plonking people of various ethnicities, backgrounds, and appearances in their…
Get ’em in: ‘Ads will be vital’ as lockdown is relaxed
The advertising and marketing industry has welcomed the Government announcement on the further easing of lockdown, insisting the “strategic, creative,…
Coronavirus-themed ads strike a chord with consumers
Consumers who are fed up with coronavirus-inspired advertising campaigns are still in the minority, with most Brits actually wanting brands…
Wolves of Wall St? Forget it, ad execs are no big deal
Thousands of advertising executives are hammering out deals worth millions of pounds without adequate preparation, with only just over 1…
Brands urged take advertising MOT to combat public ire
Brand owners should give themselves an “advertising experience MOT” in an effort to combat public distrust of the industry, triggered by the…
‘Gross’ mouldy Whopper ad gives Burger King the edge
The new Burger King ad – which depicts a Whopper going mouldy to flag up that the company no longer…
Early bird catches a cold when it comes to TV adverts
They say the early bird catches the worm, but not it seems when it comes to TV advertising, with response…
Young and old on different planets for ad campaigns
Brands that are trying to appeal to mass audiences – no matter what their age – are facing an uphill…