Indie Intelligence Council secures Experian backing
The Alliance of Independent Agencies has partnered with Experian to launch the Indie Intelligence Council, a new invite-only community designed…
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Cannes 2026: What was the ultimate French takeaway?
As the dust settles on yet another Cannes Lions International Festival of Creativity – and attendees get back to the…
Stagwell agencies nab IBM to end Ogilvy’s 32-year reign
IBM has snubbed the major networks to hand its global creative account to challenger group Stagwell, with agencies Anomaly and…
Social media grips Brits despite misinformation fears
Despite almost 80% of the younger generation (16-34s) being concerned by the amount of misinformation on social media, they still…
Fussy deodorant TV ad debut urges: ‘Don’t Be Tosser’
Refillable deodorant brand Fussy is taking its mission to eliminate single-use plastic from personal care by launching its first-ever TV…
Hunk of Elvis leaves the building in Wonderhood deal
Wonderhood Studios has confirmed it has agreed to acquire the creative half of Elvis Communications – formerly WCRS, Engine and…
IAB audit hails UK retail media milestone for Nectar360
Sainsbury’s Group-owned Nectar360 has made a “significant step forward” for the entire UK retail media industry after becoming the first…
Fujifilm hires social agency to launch brand on TikTok
Fujifilm is aiming to strengthen its connection with Gen Z audiences and build a distinctive social-first presence centred on creativity,…
IBM taps into Omnicom data and tech for global brief
IBM has finally confirmed the appointment of Omnicom Media to handle its estimated $190m global media account, 18 months after…
Global creator economy set to reach $1.3trn by 2033
Brands might still be struggling to measure the true commercial benefits of influencer marketing, but the global creator economy seems…