Cannes ’24: D’Ott-fuelled jolly or epicentre of creativity?
Another year, another Cannes Lions International Festival of Creativity has drawn to a close. Awards-wise, WPP regained the title of creative…
advertising
Advertising trust improves as young embrace industry
For the first time in a decade, advertising is no longer the UK’s least trusted industry, with both the Government and…
Atomic to fire up new strategy for Greater Anglia brands
Train operator Greater Anglia and its subsidiary Stansted Express are overhauling their marketing activity after reappointing integrated creative agency Atomic…
Industry professionals fear sector’s impact on planet
Advertising and marketing professionals not only suffer higher climate anxiety than the general public, they are also far more concerned…
Tesco appoints duo to woo agencies for retail media blitz
Tesco is beefing up its retail media operation by recruiting two senior executives from Amazon and Pinterest as part of…
Hornby insists merger will create ‘WPP’s AI speedboat’
The&Partnership has become the latest agency to put AI at its heart by merging with sister media buying and planning…
Industry backs Labour plan to make arts open to all
The advertising and marketing industry has backed Labour leader Keir Starmer’s pledge to unleash a generation of creativity and make…
M&C Saatchi drafts in former C4 chief as group CEO
M&C Saatchi has confirmed that former Channel 4 chief marketing officer Zaid Al-Qassab has been recruited as group chief executive,…
M&C Saatchi raids WPP for CEO as revamp continues
M&C Saatchi has drafted in a new chief executive from WPP to succeed Camilla Kemp, who left 12 months ago,…
What’s in store for 2024…for customer marketing?
It’s that time of year. Festive functions, watching the temperature drop and the industry infatuated with Christmas TV campaigns and…