Mail proves its strength with rise in digital engagement
Direct mail continues to prove its mettle in omnichannel marketing strategies by driving digital engagement, with new figures revealing the…
advertising
Why attribution fixation is getting in the way of growth
The advertising and marketing industry has spent the best part of 20 years building increasingly sophisticated ways to describe its…
Tesco shows how far it will go to source its Finest range
Tesco is aiming to spotlight the care it takes to source the highest quality foods from around the world to…
CMA forces Google to give publishers greater control
The Competition & Markets Authority (CMA) has imposed what it claims is a “world-first” legally binding conduct requirement forcing Google…
Irn-Bru revives ‘Girders’ anthem for World Cup blitz
AG Barr brand Irn-Bru is getting behind the Tartan Army in the build up to the World Cup by taking…
UK ad exports outpace rivals to reach record £19.4bn
Exports of UK advertising services reached a new record high of £19.4bn in 2025, securing the UK’s position as the…
AI-driven advertising spend set to reach £18bn by 2030
The seemingly inexorable rise of advertising tech will see AI-driven adspend in the UK hit £18bn within four years, representing…
Postcode Lottery and Strava unite for fundraising push
Postcode Lottery has jumped into bed with fitness app Strava for a new campaign designed to turn everyday movement into…
Rise of agentic web ‘demands major marketing rethink’
Brands are being urged to start treating AI as a second audience as systems increasingly influence how consumers discover, evaluate…
Wonderhood nets brief to build beauty brand Vieve
Fast-growing make-up and beauty brand Vieve, founded by leading make-up artist Jamie Genevieve, has appointed Wonderhood Design to lead a…