CMOs: Cookie demise leaves data strategy half-baked
Marketing chiefs have at last woken up to the inevitable demise of the third-party cookie but, despite having had years…
advertising
Advertisers get programmatic DOOH boost in the US
Global and American brands are being offered the chance to reach more consumers at scale via programmatic out of home…
Riding the waves: 40m tune into commercial radio
Radio has come along way since Canadian Reginald Fessenden made the first public audio broadcast on Christmas Eve 1906 but…
Govt calls top-level summit over Royal Mail’s future
The Government has finally intervened in the long-running issues around Royal Mail’s performance, with the Business Secretary Jonathan Reynolds calling…
Budget reaction: ‘Few thrills but major boost for skills’
Chancellor John Healey may have been accused of kicking difficult decisions into the “long grass” in his Autumn Budget but…
Golden quarter spend to hit £14bn as industry shines
The golden quarter looks set to be the most glittering yet for the UK advertising industry, with adspend forecast to…
AI piling on the pressure for ‘double busy’ marketers
AI might be the talk of the town but rather than easing the plight of marketers, nearly three-fifths (59%) say…
Fold7Design tunes up for Audio Network global brief
Global production music company Audio Network, which creates and licenses original music for TV, film, advertising, and digital media, has…
Working class heroes: New plan to up social mobility
Havas Media Network UK has launched a new partnership with Media Trust to launch a mentoring programme designed to help…
In the spirit: Why Halloween is a marketer’s dream
Halloween is evolving beyond a single night of costumes and confectionery, creating opportunities for brands and destinations to engage audiences…