Global and American brands are being offered the chance to reach more consumers at scale via programmatic out of home activity across key metropolitan US areas throughout the Southeast, Midwest and Northeast on the back of a new partnership between two major players.
The move has seen premium global digital OOH supply-side platform VIOOH enter a strategic partnership with Adams Outdoor Advertising, expanding programmatic access to premium digital billboard inventory across the States.
The partnership simplifies access to high-impact outdoor advertising across multiple US markets, helping brands efficiently reach audiences at scale.
The Adams Outdoor network spans 14 states, providing programmatic access to more than 460 digital billboards, generating over 4.9 billion monthly impressions. Strategically positioned along major highways, commuter corridors and high-traffic roadways, these premium digital displays connect advertisers with audiences throughout the Southeast, Midwest and Northeast.
It is claimed advertisers will now be able to access premium digital billboard inventory across key markets including Charlotte, Raleigh-Durham, Charleston, Savannah, Norfolk-Virginia Beach, Detroit-Ann Arbor, Grand Rapids, Madison and the rapidly expanding Ohio Valley region, including Pittsburgh.
This extensive regional coverage gives brands the ability to reach consumers across growing communities and heavily travelled transportation corridors.
VIOOH global chief commercial officer Gavin Wilson said: “Billboard advertising built Adams Outdoor’s reputation over decades, and this partnership brings that same trusted, high-impact inventory into VIOOH’s programmatic marketplace.
“For media buyers, it means faster, more flexible access to some of the country’s most established regional markets, reaching audiences where they live, work and drive.”
Adams Outdoor Advertising chief revenue officer Josh Scharfberg added: “As we continue to expand our footprint across the country, partnerships like this are essential to making our growing digital network more accessible to advertisers.
“By combining our premium locations, strong regional presence and deep market expertise with VIOOH’s programmatic technology, we’re creating more opportunities for brands to connect with audiences at scale, with the flexibility and efficiency today’s advertisers demand.”
Through VIOOH’s programmatic platform, advertisers can access Adams Outdoor’s premium digital billboard inventory with greater flexibility, streamlined campaign activation and data-driven buying capabilities.
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