Global recruits new managing director for outdoor unit
Media and entertainment group Global, which just last week signed a major data insight deal with Nectar, has named a…
DOOH
Programmatic outdoor set to soar as confidence grows
UK marketers are forecasting an average 41% increase in programmatic digital out of home advertising spend over the next 18…
Prost8 gets arse in gear for bum-controlled DOOH blitz
Prostate cancer charity Prost8 is running what is claimed to be the world’s first digital out of home (DOOH) execution…
Global ‘Street Hubs’ target advertisers and consumers
Media and entertainment group Global has started a nationwide rollout of new digital Street Hub units designed as a way…
Stamma ‘Don’t Hang Up. Hang On’ ad calls for change
Stamma, the UK charity representing people who stammer, is launching a new ad campaign encouraging patience and understanding when speaking…
Naked mixes it up with train-triggered DOOH activity
Naked Smoothies is launching what is claimed to be the first ever train-triggered creative on the Transport for London network…
Brands tap into digital budgets to boost DOOH spend
Nearly all (95%) omnichannel advertisers plan to maintain or increase digital out of home spend in the next 12 months,…
CMA defuses row over OOH deals on EV charger points
The Competition & Markets Authority has attempted to settle fears that the roll out of electric vehicle charging points will…
Programmatic DOOH ad market set to soar in the UK
Brands’ use of programmatic digital out of home advertising in the UK is set to rise from 29% of advertisers…
Network Rail extends Global contract for roadside OOH
Network Rail has signed a seven-year extension to its roadside outdoor advertising contract with Global, which covers a vast portfolio…