Global ‘Street Hubs’ target advertisers and consumers
Media and entertainment group Global has started a nationwide rollout of new digital Street Hub units designed as a way…
DOOH
Stamma ‘Don’t Hang Up. Hang On’ ad calls for change
Stamma, the UK charity representing people who stammer, is launching a new ad campaign encouraging patience and understanding when speaking…
Naked mixes it up with train-triggered DOOH activity
Naked Smoothies is launching what is claimed to be the first ever train-triggered creative on the Transport for London network…
Brands tap into digital budgets to boost DOOH spend
Nearly all (95%) omnichannel advertisers plan to maintain or increase digital out of home spend in the next 12 months,…
CMA defuses row over OOH deals on EV charger points
The Competition & Markets Authority has attempted to settle fears that the roll out of electric vehicle charging points will…
Programmatic DOOH ad market set to soar in the UK
Brands’ use of programmatic digital out of home advertising in the UK is set to rise from 29% of advertisers…
Network Rail extends Global contract for roadside OOH
Network Rail has signed a seven-year extension to its roadside outdoor advertising contract with Global, which covers a vast portfolio…
‘Deliberately blunt’ TfL ads expose real-life staff abuse
Transport for London is using real-life incidents of staff abuse to send a clear message to perpetrators that they will…
Madame Tussauds brings wax figures out for all to see
Madame Tussauds London, the 189-year-old wax figures museum, is using 21st century technology to encourage visitors to rediscover its allure…
Ocean lines up top brands for Olympic fan experiences
Ocean Outdoor has confirmed details of nine fan experiences planned in partnership with Team GB for the Paris 2024 Olympic…