Digital outdoor and social media ‘perfect bedfellows’
Premium digital out of home (DOOH) advertising primes and optimises social media campaigns, elevating brand relevance, likeability and authenticity. That…
DOOH
Häagen-Dazs gets personal with Wandsworth takeover
Häagen-Dazs is trialling what it claims is a “hyper-personalised” marketing campaign targeting residents of the London borough of Wandsworth, a…
Cost of living crisis? Bah, we’re not scrimping, say Brits
The cost of living crisis may be vexing the minds of marketers and politicians alike, but while nearly three-fifths (59%)…
New deal gives digital outdoor activity data-driven boost
Brand owners will be given the chance to deploy programmatic digital out-of-home ads to the same degree of accuracy as…
TV and press budgets face axe in digital outdoor boom
The entertainment and media sector will see the biggest increase in the use of digital out of home advertising over…
Data insights driving greater creativity in digital outdoor
Creative luvvies might wince, but nearly all (96%) senior advertising professionals believe that data insights from digital out of home…
Glenfiddich develops ‘4D’ ad blitz to bring Stag to life
Single malt Scotch whisky brand Glenfiddich is aiming to stand out from the crowd – literally – with a new…
Coming to a screen near you: 3D posters spring to life
The outdoor advertising industry is pinning its post-pandemic hopes on new, simplified “3D posters”, which have already been trialled by…
Digital outdoor market ‘to be worth $55bn in 5 years’
The digital out of home advertising sector suffered more than most during the pandemic as consumers were forced to stay…
Asda pumps fuel data to get motorists to the forecourt
Asda has become the first supermarket brand to sign up for Posterscope’s “Ecos Now” programmatic platform to drive awareness of…