Princes urges Brits to ‘fish for greatness’ in tuna blitz
Princes is aiming to show how its tuna is naturally packed full of goodness, and is equally at home in…
DOOH
Advertisers to divert spend to programmatic outdoor
UK advertisers are set to boost their spend on programmatic digital outdoor activity by almost a third in the next 18…
Trussell Trust launches food bank appeal in real-time
Food bank charity the Trussell Trust has launched a dynamic out-of-home campaign that alerts shoppers to the real-time needs of…
Digital outdoor and social media ‘perfect bedfellows’
Premium digital out of home (DOOH) advertising primes and optimises social media campaigns, elevating brand relevance, likeability and authenticity. That…
Häagen-Dazs gets personal with Wandsworth takeover
Häagen-Dazs is trialling what it claims is a “hyper-personalised” marketing campaign targeting residents of the London borough of Wandsworth, a…
Cost of living crisis? Bah, we’re not scrimping, say Brits
The cost of living crisis may be vexing the minds of marketers and politicians alike, but while nearly three-fifths (59%)…
New deal gives digital outdoor activity data-driven boost
Brand owners will be given the chance to deploy programmatic digital out-of-home ads to the same degree of accuracy as…
TV and press budgets face axe in digital outdoor boom
The entertainment and media sector will see the biggest increase in the use of digital out of home advertising over…
Data insights driving greater creativity in digital outdoor
Creative luvvies might wince, but nearly all (96%) senior advertising professionals believe that data insights from digital out of home…
Glenfiddich develops ‘4D’ ad blitz to bring Stag to life
Single malt Scotch whisky brand Glenfiddich is aiming to stand out from the crowd – literally – with a new…