Coming to a screen near you: 3D posters spring to life
The outdoor advertising industry is pinning its post-pandemic hopes on new, simplified “3D posters”, which have already been trialled by…
DOOH
Digital outdoor market ‘to be worth $55bn in 5 years’
The digital out of home advertising sector suffered more than most during the pandemic as consumers were forced to stay…
Asda pumps fuel data to get motorists to the forecourt
Asda has become the first supermarket brand to sign up for Posterscope’s “Ecos Now” programmatic platform to drive awareness of…
Hundreds sign up for Ocean Outdoor Covid-19 ad fund
SMEs across multiple sectors – including food and beverage, direct to consumer, health and wellness, leisure, tech and B2B –…
Outdoor giant opens £10m free ad space fund for SMEs
Out of home advertising giant Ocean Outdoor is aiming to come to the rescue of small businesses whose operations have…
Why data is the real fuel of outdoor advertising growth
When Vote Leave stuck that now infamous £350m number on a bus, the campaign influenced a nation, but how many people…
Co-op delves into data to serve ads come rain or shine
August might be turning into a washout for many parts of the country but the Co-op is aiming to prove it…
DOOH impacts soar as brands flock to data-driven sites
The humble billboard has come a long way since the slap ’em up and hope for the best days, and,…
Blood donor campaign uses live data to boost sign-ups
NHS Blood & Transplant is launching a new digital out of home campaign which uses live data from local donor…
JCDecaux-backed platform to fuel digital poster epoch
A new global programmatic outdoor media trading platform – hailed as a new era of cooperation across the poster industry,…