London businesses are being offered increased access to advertising opportunities across the capital’s Underground network, following the signing of a new contract to operate OOH sites outside of Transport for London tube stations.
The new agreement expands Outdo’s London portfolio, and will give local businesses at thirty locations in zones 3 to 9, access to high-footfall locations on the transport network.
Outdo is aiming to make these sites more accessible to SMEs, local businesses and regional advertisers, looking to reach audiences in the communities they serve.
These sites will enable businesses to target customers close to where they operate, helping them build awareness, drive footfall and connect with local communities through high-impact OOH advertising.
The contract follows a series of recent local authority wins for Outdo across the UK, including lamppost banner, boundary sign and roundabout advertising networks. It marks a further step in the company’s growth and its ambition to broaden access to outdoor advertising for businesses of all sizes.
Outdo chief executive Mike Brennan said: “Securing this partnership with TfL is a significant milestone for Outdo and reflects the progress we have made in building the UK’s fastest-growing independent outdoor media business.
“The Underground is one of the world’s most recognised transport networks, and we’re proud that TfL has entrusted us to help maximise the value of this portfolio. Together, we have an opportunity to broaden access to one of the UK’s most iconic ad estates, supporting businesses of all sizes while continuing to grow the commercial potential of the network.”
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