Outdoor ads back in business as Covid rebound begins
The out of home advertising industry has witnessed a 277% year-on-year rise for April to June 2021, the strongest quarterly…
OOH
Posterscope tool forecasts when consumers will return
Brand owners who ditched outdoor advertising in their droves due to Covid restrictions have been given the heads-up on when…
Durex urges ladies to get moist and lube up for funtimes
Fresh from tackling “back door” action, Durex is aiming to further shake things up in the bedroom with a new…
Any hole’s a goal: Durex aims to normalise ‘rear action’
Durex is attempting to ram anal sex straight into the “mainstream” in an effort to educate consumers to the joys…
Clients offered realtime slots for digital outdoor ads
Outdoor media specialist Posterscope is launching a new trading platform which it is claimed enables the planning, purchase and activation…
Brands offered ‘instant’ digital outdoor advertising plan
With an eye on retailers who have been given the green light to reopen, outdoor specialist Posterscope is launching a…
Why data is the real fuel of outdoor advertising growth
When Vote Leave stuck that now infamous £350m number on a bus, the campaign influenced a nation, but how many people…
Clear Channel grovels and axes ‘StopStella’ pro-life ads
Outdoor advertising giant Clear Channel has been forced to review its ad clearance procedures after being battered for approving a…
Co-op delves into data to serve ads come rain or shine
August might be turning into a washout for many parts of the country but the Co-op is aiming to prove it…
Google taps into data insight for summer outdoor blitz
Further proof that tech giants love nothing more than to splash the cash on traditional media to tell the world…