Any hole’s a goal: Durex aims to normalise ‘rear action’
Durex is attempting to ram anal sex straight into the “mainstream” in an effort to educate consumers to the joys…
OOH
Clients offered realtime slots for digital outdoor ads
Outdoor media specialist Posterscope is launching a new trading platform which it is claimed enables the planning, purchase and activation…
Brands offered ‘instant’ digital outdoor advertising plan
With an eye on retailers who have been given the green light to reopen, outdoor specialist Posterscope is launching a…
Why data is the real fuel of outdoor advertising growth
When Vote Leave stuck that now infamous £350m number on a bus, the campaign influenced a nation, but how many people…
Clear Channel grovels and axes ‘StopStella’ pro-life ads
Outdoor advertising giant Clear Channel has been forced to review its ad clearance procedures after being battered for approving a…
Co-op delves into data to serve ads come rain or shine
August might be turning into a washout for many parts of the country but the Co-op is aiming to prove it…
Google taps into data insight for summer outdoor blitz
Further proof that tech giants love nothing more than to splash the cash on traditional media to tell the world…
CoppaFeel urges everyone to ‘Grab Life By The Boobs’
Breast cancer charity CoppaFeel, which has never been shy in coming forward to raise awareness of the disease, is widening…
Firm gets stiff rebuke for ‘cycling makes you a flop’ ad
An outdoor ad, which promoted a cure for erectile dysfunction by suggesting cycling makes blokes a flop in the bedroom,…
Lastminute.com outdoor push tackles Brexit travel fears
Lastminute.com is attempting to ensure that Brexit does not trigger a mass “staycation” by launching a major out of home…