Posterscope boosts insight with new OOH planning tool
Outdoor media specialist Posterscope is claiming to have boosted audience insight by fusing its proprietary consumer data platform with an…
OOH
Bitposter signs three more agencies for OOH platform
Bitposter, the automated platform for trading out of home (OOH) media, has signed up Rakuten Marketing, Equimedia and Greenlight to…
Exterion boosts creative team in challenge to agencies
Outdoor media specialist Exterion Media has hired its first creative solutions director, with Richard Simkins – head of innovation at…
Diageo taps into sunny spell for Smirnoff Cider OOH ads
Diageo is beefing up its summer campaign for Smirnoff Cider with the launch of new digital outdoor initiative that activates…
Exterion opens data-driven experiential marketing unit
Outdoor advertising giant Exterion Media is launching a new division which will provide end-to-end management of data-driven experiential campaigns across…
Ford links posters with mobile data to push new Fiesta
Ford is the first brand to sign up to a combined offering between Primesight and RadiumOne that integrates out-of-home and…
Vauxhall taps into traffic jams for Insignia launch push
Traffic jams might be the bane of the modern day motorist but for Vauxhall they could prove anything but with…
Shop Direct signs up for ‘always ready’ ad-serving plan
Shop Direct is set to launch real-time, digital out-of-home campaigns with tailored creative executions, optimised by time, location and audience…
Bladerunner ads to become reality with tech start-up
The outdoor industry could soon be making the giant digital ads first seen in Ridley Scott’s seminal 1982 sci-fi classic…
Santander first brand to use Posterscope AI-driven OOH
Santander is the first brand to embrace a new Posterscope programmatic ad service which, it is claimed, enables clients to…