Gymbox unveils OOH sprint challenge to get capital fit
London gym group Gymbox is aiming to get the capital back on the road to fitness with a new out…
OOH
CALM exposes lives lost to suicide with 6,929 balloons
Suicide prevention charity the Campaign Against Living Miserably (CALM) is launching the next instalment of its long-running activity through Adam…
Brands axe X but ultimately consumers prefer print ads
Elon Musk’s Cannes Lions charm offensive appears to have fallen on deaf ears, with fresh evidence suggesting that marketer confidence…
Network Rail extends Global contract for roadside OOH
Network Rail has signed a seven-year extension to its roadside outdoor advertising contract with Global, which covers a vast portfolio…
Walrus jumps into speedboat for Virgin Media O2 blitz
Virgin Media O2 is continuing to embrace the animal kingdom to push its broadband services, with “Highland Rider” and “Goat…
Live forever? Mancs urged to recycle, not bin, clothes
The residents of Greater Manchester might be cock-a-hoop at the prospect of Oasis getting back together but there is a…
‘Deliberately blunt’ TfL ads expose real-life staff abuse
Transport for London is using real-life incidents of staff abuse to send a clear message to perpetrators that they will…
Over 80 separate localised OOH ads push Sky Sports+
Sky is rolling out one of its most ambitious marketing campaigns to date to promote the launch of Sky Sports+,…
Lucky Generals tunes up EDF’s biggest ever campaign
EDF is launching a new brand platform called “Change is in our Power”, designed to inspire pride in its people,…
Ocean lines up top brands for Olympic fan experiences
Ocean Outdoor has confirmed details of nine fan experiences planned in partnership with Team GB for the Paris 2024 Olympic…