Lastminute.com outdoor push tackles Brexit travel fears
Lastminute.com is attempting to ensure that Brexit does not trigger a mass “staycation” by launching a major out of home…
OOH
Very hits the high street for Black Friday digital push
Online retailer Very.co.uk is aiming to cover all bases on Black Friday with a location-based, digital out of home campaign,…
Posterscope secures data deal to boost OOH insight
Outdoor specialist Posterscope has signed a partnership with consumer insights firm Huq Industries which the companies claim will give advertisers…
Posterscope boosts insight with new OOH planning tool
Outdoor media specialist Posterscope is claiming to have boosted audience insight by fusing its proprietary consumer data platform with an…
Bitposter signs three more agencies for OOH platform
Bitposter, the automated platform for trading out of home (OOH) media, has signed up Rakuten Marketing, Equimedia and Greenlight to…
Exterion boosts creative team in challenge to agencies
Outdoor media specialist Exterion Media has hired its first creative solutions director, with Richard Simkins – head of innovation at…
Diageo taps into sunny spell for Smirnoff Cider OOH ads
Diageo is beefing up its summer campaign for Smirnoff Cider with the launch of new digital outdoor initiative that activates…
Exterion opens data-driven experiential marketing unit
Outdoor advertising giant Exterion Media is launching a new division which will provide end-to-end management of data-driven experiential campaigns across…
Ford links posters with mobile data to push new Fiesta
Ford is the first brand to sign up to a combined offering between Primesight and RadiumOne that integrates out-of-home and…
Vauxhall taps into traffic jams for Insignia launch push
Traffic jams might be the bane of the modern day motorist but for Vauxhall they could prove anything but with…