Global recruits new managing director for outdoor unit
Media and entertainment group Global, which just last week signed a major data insight deal with Nectar, has named a…
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Traditional channels beat digital as ‘Super Touchpoints’
The marketing industry is facing a “quality crisis” as brands over-invest in digital platforms while ignoring traditional channels that offer…
Irn-Bru ‘Made in Scotland from Girders’: Heavy metal
Love it or loathe it, there is no doubting that Irn-Bru sits right up there with Robert Burns, William Wallace,…
B&Q rallying cry urges Brits to crack on with DIY jobs
B&Q is aiming to get the nation to move from dreaming about home improvements to actually getting on with them…
DVLA brings in ‘Clampy’ in AMV car tax evasion debut
The DVLA is tackling vehicle tax evasion with a new campaign by AMV BBDO, which marks the agency’s first work…
Morgan Freeman joins A-list for Warburtons celebration
Warburtons is continuing to tread the Hollywood red carpet, with Morgan Freeman following in the footsteps of Robert De Niro,…
Disney gets spanked for Predator ‘severed body’ poster
Disney, the company once known for its child-friendly, schmaltzy animations, has been battered by the ad watchdog over a “disturbing”…
LNER plays on the jam to highlight ease of train travel
LNER is taking on the frustration of motorway traffic jams to champion the ease, comfort and freedom of long-distance train…
It’s complicated: Trust in all ads rises but there’s a snag
The public’s trust in advertising has reached a five-year high across all media channels, however, beneath the surface, consumers have…
Waitrose goes to the final frontier for Gastronaut blitz
Waitrose is launching a new brand campaign, The Gastronaut, following on from The Perfect Gift festive romcom by paying homage…