Media and entertainment group Global, which just last week signed a major data insight deal with Nectar, has named a new managing director of its commercial outdoor division.
Dara Nasr joins from WeTransfer, where he served as vice president of global sales, building and scaling the company’s advertising offer to support its next phase of growth. He succeeds Chris Forrester, who joined in 2021 but is now switching to be a mentor and coach.
Before WeTransfer, Nasr was managing director of Twitter UK, leading its largest international office outside of the United States. Dara began his career in television with IDS and Eurosport before moving to Google, where he spent more than five years, ultimately leading YouTube’s agency sales team.
Throughout his career, Nasr has built high-performing teams and driven strong revenue growth for some of the world’s most influential media brands. He will join on April 20.
Global’s outdoor division runs an extensive portfolio that combines roadside posters, premium digital screens in prime locations as well as Transport for London’s estate. It is also the largest airport media owner in the UK.
Chief commercial officer Mike Gordon said: “Dara combines first class commercial leadership with exceptional expertise in building advertising businesses for some of the world’s biggest media brands. Dara’s excellence in scaling teams, combined with a strong track record of driving revenue growth and creating ambitious commercial strategies that deliver results, make him a perfect fit for Global as we continue to invest in our Outdoor division.”
Nasr added: “I’ve admired Global for as long as I can remember. Its market-leading brands, ambitious culture and the strength of its teams make it an incredibly exciting business to join. The opportunity to work in outdoor – a creative, trusted and buoyant medium – makes this role even more compelling. I feel very privileged to be taking it on and am really looking forward to joining the team.”
Global combines radio and digital brands with outdoor advertising and it claims its digital advertising platform, DAX, enables advertisers to easily reach audiences at scale.
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