Specsavers expands ‘Should’ve’ line to push all services
Specsavers is launching a major new campaign that sees the “Should’ve Gone to Specsavers” line evolve for the first time…
digital marketing
AI ‘accelerating chaos’ rather than freeing up creativity
Artificial intelligence might be fundamentally changing how marketing work is executed, but it has not yet fulfilled its promise of…
Sound as a pound: Stephen Graham signs for Maccy Ds
Actor Stephen Graham might have starred alongside Robert De Niro, Al Pacino, Leonardo DiCaprio, Brad Pitt, Johnny Depp, and Sean…
AA/WARC reaction: Trust is the new advertising stardust
This week’s AA/WARC Expenditure Report has revealed that advertising and marketing industry is continuing to grow at pace in the face of…
Rude Health pours brief into Ark after five-way pitch
Health food and drink brand Rude Health has appointed Ark Agency its lead strategic and creative agency in the UK,…
Winners and losers: The rise of AI divides freelancers
The rise of artificial intelligence has put the cat among the pigeons for freelance creatives, with more than four in…
MSQ DX embeds AI with first director of collaboration
MSQ DX, the agency formed from the merger of three MSQ agencies late last year, has appointed its first director…
Matalan models new channels for summer style push
Value designer chain Matalan is boosting its Style for Every Moment brand platform with the launch of a new summer…
Industry shows its mettle as adspend hits the top corner
The UK advertising market continues to be one of the powerhouses of the UK economy, recording a 6.4% year-on-year…
Audio ‘crucial to ad strategy’ UK marketers confirm
Brand owners are set to reinforce their commitment to audio advertising with nearly all (96%) planning to maintain or increase…