Vax appoints UK media agency following 7-way pitch
Vax is planning a major revamp of its marketing strategy after appointing the7stars to handle its media account following a…
digital marketing
AA beefs up top team in drive for responsible growth
The Advertising Association has bolstered its senior team with the appointment of Charlie Rudd as its first vice-president and Natalie…
Bauer Media taps Experian to boost audience targeting
Bauer Media, the company behind radio stations Kiss, Magic, Absolute, Jazz FM and magazine brands Heat, Empire and Grazia, is…
Lidl and Iceland battered in first crackdown on LHF ads
The advertising watchdog has laid down a marker for food and drink brands with the first rulings under the new…
How to get chosen by AI platforms that control search
ChatGPT is now the fifth biggest website in the world. That single fact tells you more about the future of…
British Equestrian saddles up for sponsorship boost
British Equestrian, the national federation for horse sports and activity in the UK, is conducting a review of its existing…
Industry targets young to make sense of political ads
The advertising industry has launched an updated edition of its ‘What’s the deal with political advertising?’ guide to help young…
Tesco and Adobe jump in bed to get even more personal
Tesco has signed a major deal with Adobe to ramp up its use of artificial intelligence in analysing customer data,…
Meta to overtake Google with adspend to top $243bn
Meta is set to overtake Google in terms of total digital ad revenues by the end of 2026, for both…
Premier Inn ‘chief kipologist’ stars in Born Social debut
Premier Inn has jumped into bed with Saturday Night Live UK co-host and comedian Al Nash to bring the brand’s…