Golden quarter spend to hit £14bn as industry shines
The golden quarter looks set to be the most glittering yet for the UK advertising industry, with adspend forecast to…
digital marketing
AI piling on the pressure for ‘double busy’ marketers
AI might be the talk of the town but rather than easing the plight of marketers, nearly three-fifths (59%) say…
Working class heroes: New plan to up social mobility
Havas Media Network UK has launched a new partnership with Media Trust to launch a mentoring programme designed to help…
AI and tech brands reign supreme while Tesla burns
Brand owners can no longer rely on reputation alone to achieve strong growth, with some of the world’s strongest brands…
Haygarth finally confirms Omnicom majority buy-back
The management team of Haygarth has finally confirmed it has completed a management buyout to acquire a majority stake back…
‘Faithful’ young Brits most likely to be loyalty traitors
Young people in the UK might get a lot of stick for being flaky, over-sensitive and obsessed with celebrity culture…
NewGen ramps up tech and data with Social AI Studio
Social-first creator agency NewGen, whose clients include Premier Foods, Porsche, KFC, PepsiCo and Hasbro, is launching a dedicated AI division…
Evri appoints agency to deliver social strategy revamp
Delivery service Evri is aiming to boost its social media presence with the appointment of a new agency to handle…
Co-op signs major deal for data and insights platform
Co-op has extended its partnership with global tech and analytics company Circana to boost the Hive centralised data platform to…
Streaming ads ‘deliver long-term commercial impact’
The golden years of TV advertising, when ITV had a captive audience of up to 20 million viewers on a…