Consumers seek ‘little bundles of joy’ to fight off blues
Consumers are increasingly seeking purchases that bring them joy at minimal cost, such as wellness and hobbies, to combat the…
digital marketing
Now Omnicom plots new agentic AI solution with Adobe
Omnicom is expanding its long‑standing global partnership with Adobe to co‑develop a business‑wide, industry‑specialised agentic AI operating model solution, powered…
Major ad blitz aims to turn UK into a nation of investors
Twenty of the UK’s leading financial services firms have launched a major new national ad campaign, designed to drive a…
Birds Eye appoints agency for influencer marketing brief
Birds Eye is aiming to take its brand portfolio to a whole new generation of consumers with the appointment of…
Tech-style launch campaign to push power of door drops
Royal Mail’s Marketreach division is aiming to boost take up of the humble door drop by reframing the channel as…
Garnier Serum ad scorched over ‘flawed’ skin claims
L’Oréal-owned cosmetics brand Garnier has been left red-faced after a high-profile marketing campaign for its Vitamin Cg Serum has been…
Chery UK recruits Mo Farah to front new ad campaign
Chinese car brand Chery is stepping up its assault on the UK market with a new multi-channel ad campaign for…
Radox appoints agency to make splash on social media
Unilever-owned bubble bath and shower gel brand Radox is overhauling its social media strategy, shifting from broad audience targeting to…
Krispy Kreme ‘boxes clever’ in first campaign by Ark
Krispy Kreme has taken a novel approach to combat the new Less Healthy Food advertising restrictions, developing two separate executions…
Cook lands top Go Inspire job as Kyprianou steps down
Go Inspire, the Xerox-owned marketing services and print business, has appointed Danny Cook as managing director following Dimitri Kyprianou’s decision…