Merkle enters second decade of work for Asda’s George
Asda has expanded its 18-year relationship with Dentsu-owned Merkle to support the next phase of its ambitious digital growth strategy…
digital marketing
Tesco goes large to push untapped potential of Clubcard
Tesco is urging customers to see their weekly shop as the gateway to getting away; whether on holiday, out for…
Gartner: CMOs risk falling into $910bn AI platform trap
Marketing chiefs are being urged to not get caught in the AI advertising trap, amid claims the technology will soon…
Royal Marines highlights all the roles that make top unit
The Royal Marines is aiming to challenge the ingrained hierarchy of military roles and make the case that every specialism…
Specsavers tunes up rave classics for audiology tool
Specsavers has enlisted the “banging tunes” of Groove Armada to target the generation of over-50s clubbers who built Britain’s rave…
£18bn up for grabs in battle to get on Brits’ Xmas lists
Brits are planning to spend £17.9bn on gifts and personal purchases – the equivalent of £334 each on average –…
Charles Tyrwhitt to launch star-studded anniversary blitz
Charles Tyrwhitt is planning a major campaign to mark its 40th anniversary, celebrating its evolution from a mail order shirt…
‘Staycation’ Brits seek out major TV and film locations
TV programmes and films shot across the UK are playing an increasingly important role in shaping where Britons choose to…
Confused.com taps into idioms with triumphant puppets
Confused.com is bringing some of the nation’s most familiar sayings to life in a new campaign capturing the disproportionately good…
Retailers hit back as Govt vows to end rip-off discounts
The retail industry has dismissed Prime Minister Andy Burnham’s plan to crack down on so-called “rip-off discounts” to help people…