Rude Health pours brief into Ark after five-way pitch
Health food and drink brand Rude Health has appointed Ark Agency its lead strategic and creative agency in the UK,…
digital marketing
Winners and losers: The rise of AI divides freelancers
The rise of artificial intelligence has put the cat among the pigeons for freelance creatives, with more than four in…
MSQ DX embeds AI with first director of collaboration
MSQ DX, the agency formed from the merger of three MSQ agencies late last year, has appointed its first director…
Matalan models new channels for summer style push
Value designer chain Matalan is boosting its Style for Every Moment brand platform with the launch of a new summer…
Industry shows its mettle as adspend hits the top corner
The UK advertising market continues to be one of the powerhouses of the UK economy, recording a 6.4% year-on-year…
Audio ‘crucial to ad strategy’ UK marketers confirm
Brand owners are set to reinforce their commitment to audio advertising with nearly all (96%) planning to maintain or increase…
Brands being blindsided by lack of clear vision for CRM
More than four in ten (41%) marketing leaders say their CRM platform does not fully meet organisational needs, yet it…
Maltesers taps ‘Sisterhood Code’ with Love and Scanlon
Mars-owned Maltesers is highlighting the secret ‘Sisterhood Code’ with a new campaign fronted by celebs Judie Love and Angela Scanlon…
Traditional channels ‘smash digital ROI for retailers’
Traditional, offline advertising still offers retail brands the highest return on investment, outperforming digital marketing virtually across the board. That…
John Lewis expands loyalty scheme for beauty makeover
John Lewis is overhauling its loyalty programme, My John Lewis, to include a new beauty proposition as the retailer banks…