AA/WARC reaction: ‘Will extra spend deliver results’?
This week’s AA/WARC Expenditure Report has revealed that the advertising and marketing industry is set for a bumper Christmas, with Q4 spend…
digital marketing
CMOs: Cookie demise leaves data strategy half-baked
Marketing chiefs have at last woken up to the inevitable demise of the third-party cookie but, despite having had years…
Advertisers get programmatic DOOH boost in the US
Global and American brands are being offered the chance to reach more consumers at scale via programmatic out of home…
Riding the waves: 40m tune into commercial radio
Radio has come along way since Canadian Reginald Fessenden made the first public audio broadcast on Christmas Eve 1906 but…
Budget reaction: ‘Few thrills but major boost for skills’
Chancellor John Healey may have been accused of kicking difficult decisions into the “long grass” in his Autumn Budget but…
Golden quarter spend to hit £14bn as industry shines
The golden quarter looks set to be the most glittering yet for the UK advertising industry, with adspend forecast to…
AI piling on the pressure for ‘double busy’ marketers
AI might be the talk of the town but rather than easing the plight of marketers, nearly three-fifths (59%) say…
Working class heroes: New plan to up social mobility
Havas Media Network UK has launched a new partnership with Media Trust to launch a mentoring programme designed to help…
AI and tech brands reign supreme while Tesla burns
Brand owners can no longer rely on reputation alone to achieve strong growth, with some of the world’s strongest brands…
Haygarth finally confirms Omnicom majority buy-back
The management team of Haygarth has finally confirmed it has completed a management buyout to acquire a majority stake back…