Ozone expands into property data in major Zoopla deal
Digital advertising business Ozone, which was launched in 2018 by News UK, The Guardian, The Telegraph and Reach before expanding…
digital marketing
WPP taps apprentice scheme to launch AI studio Hex
WPP has launched a creative technology studio designed to help brands develop and deploy AI-driven solutions through a combination of…
Alzheimer’s Society unveils 1966 ‘Lost Memorybilia’
Alzheimer’s Society is following last weekend’s full-colour rerun of England’s historic 1966 World Cup final victory over West Germany on…
Mindful Chef hires new agency to cook up growth drive
Mindful Chef, the recipe box company, has appointed a new agency as part of plans expand its audience and build…
Screwfix highlights speed with new Mo Farah activity
Kingfisher-owned Screwfix is aiming to reinforce its reputation for speedy and convenient service by tapping into the visual language of…
Do or die: ‘AI revolution calls for new style of leadership’
The organisations that will define the next decade of marketing are not those that will deploy the most AI, but…
Revolut ‘Welcome to Haaland’s Bank’: Caught sleeping
How do you follow Graham Norton? Well, as Claudia Winkleman has found out, not that easily. But, it seems, for…
San Miguel encourages Brits to maintain ‘Holiday Mode’
San Miguel is aiming to get consumers to reconnect with the more carefree, adventurous version of themselves that often only…
Mail proves its strength with rise in digital engagement
Direct mail continues to prove its mettle in omnichannel marketing strategies by driving digital engagement, with new figures revealing the…
Why attribution fixation is getting in the way of growth
The advertising and marketing industry has spent the best part of 20 years building increasingly sophisticated ways to describe its…