Fred Olsen broadens horizons with agency appointment
Fred Olsen Cruise Lines is aiming to modernise its heritage travel brand with the appointment of Lucky Generals to handle…
digital marketing
Medialab eyes growth with first AI and innovation chief
Independent media agency Medialab has appointed its first head of AI and innovation as part of plans to turn “AI’s…
WPP shares rocket as Rose hails Elevate 28 progress
Not many companies would see their shares surge after reporting a 2.8% drop in revenue in a single quarter but…
Making waves: Radio soars as more Brits tune in online
More people than ever are listening to UK radio, with the latest Rajar figures for the second quarter of 2026…
PensionBee ‘Born to Retire’ shows how to live the dream
Pension consolidation platform PensionBee is aiming to challenge outdated tropes with a new campaign that reframes retirement as the start…
PepsiCo gets into gear for major Silverstone partnership
PepsiCo is ramping up its sports sponsorship strategy by signing a five-year deal with Silverstone to become the official soft…
UK marketers urged to get in shape for new EU AI laws
UK brands and their agencies are being warned to wake up to the new landmark transparency rules under the EU…
ASA buries The Mummy poster over ‘dead child’ image
Warner Bros has been given a stiff warning by the ad watchdog after the regulator banned “offensive” posters for latest…
Dairylea Dunkers highlights the freedom of being a kid
Mondelez-owned cheese brand Dairylea is championing the freedom and independence children feel when they are trusted to make their own…
Brits bemoan repetitive, poorly targeted and generic ads
Three-quarters (75%) of UK consumers regularly receive marketing that is irrelevant to them and are increasingly frustrated with repetitive, poorly…