Iris raids Publicis for first social and PR creative chief
Iris London is strengthening its creative leadership and building on the agency’s integrated approach to social, PR and wider creative…
digital marketing
Sheba strives to get pussies to show humans the love
Mars-owned cat food brand Sheba is tapping up Hollywood stars, celebrities and “everyday heroes” for a new relationship-building programme under…
Boots hires Amazon chief to boost retail media attack
Boots UK has raided Amazon for a new executive to head up its omnichannel and retail media operation as the…
Big Issue books into London agency for festive activity
The Big Issue is drawing up plans for a major Christmas campaign as part of the 35th anniversary of its…
New Greene King blitz pours forth on 227-year history
Greene King Brewery, which can trace its roots back to 1799 when 19-year-old Benjamin Greene set up shop in Bury…
Now Which? challenges the ‘fakers and over-claimers’
Consumer organisation Which? is aiming to empower consumers to cut through the noise, combat misinformation, and make confident decisions they…
M&S unleashes ‘£255m Sparks Christmas giveaway’
Marks & Spencer is launching its biggest ever Sparks loyalty scheme giveaway, offering its 17 million members the chance to…
Goodness Gracious Me: GB News plans all-British radio
Advertisers who want to reach far-right consumers are now being offered a new platform, with GB News launching an “all-British”…
Small firms have massive concerns about the Budget
Brits are likely to be looking ahead to the Autumn Budget with mixed emotions but it seems most small business…
Veezu flags down first CMO to steer assault on Uber
Veezu, which claims to be the UK’s largest private hire technology platform and taxi operator, has appointed a former Zoopla,…