UK firms double down on customer journey investment
UK firms are focusing investment on the customer journey, from AI-enabled service and social selling to faster, more flexible checkout…
digital marketing
Data and tech professionals in demand as AI matures
Demand for specialist technology professionals is continuing to accelerate as businesses increase investment in artificial intelligence, digital transformation and data-driven…
ClearScore appoints agency to overhaul social strategy
Credit reference specialist ClearScore has hired a new digital marketing agency to overhaul its social media strategy, following a competitive…
CIM launches rallying cry to tackle the ‘lost generation’
The marketing industry is being urged to help fill the UK’s “experience gap” to ensure young people are not locked…
Tofoo highlights the simplicity of meat-free cooking
Tofoo & Co, one of the UK’s biggest meat-free brands, is urging more consumers to think differently about cooking with…
AG Barr appoints Impero for Funkin Cocktails overhaul
AG Barr-owned Funkin Cocktails has appointed independent agency Impero to work across its Funkin Cocktails RTDs and Funkin Pro Cocktails…
‘Operational friction’ is stifling marketing performance
Half of senior UK marketers score their business’s overall campaign execution as below average (less than 11 out of 20)…
Etsy celebrates ‘ministones’ to flag up all things human
Online marketplace Etsy is aiming to highlight how, as more of life becomes automated and algorithmically flattened, people are craving…
‘Most Disastrous Campaign Ever’ marks Hiscox TV return
Specialist insurer Hiscox has launched the latest iteration of “The Most Disastrous Campaign Ever”, expanding from print, radio and out-of-home…
2-1 to the ASA as bookies are probed for targeting kids
Betting firms that use footballers to promote their services have been hauled up by the Advertising Standards Authority once more…