Advertisers offered greater control over retail media ads
Brand owners are being offered the chance to create easier storytelling on retail media sites and boost campaign measurement, while…
digital marketing
Good Energy lights up its biggest ad campaign to date
Leading UK renewable energy provider Good Energy has launched its biggest brand campaign in its 27-year history as it seeks…
‘Toxic cocktail’ piles pressure on the UK’s data leaders
Britain’s data and tech bosses are cracking under the pressure of a massive data overload, with nearly nine out of…
Merlin instils a sense of FOMO for London Eye activity
Merlin Entertainments is aiming to shift the way people see the London Eye in a new campaign that taps into…
Geely Auto hires Joint as brand gears up for UK market
Geely Auto, part of the same company which owns Volvo, Polestar, Lotus and Smart, has appointed Joint as its lead…
Marketers powerless to act on underperforming activity
The rise of AI might be proving a boon for some areas of marketing but it is having a major…
Industry risks exodus of diverse and working class talent
The UK creative industry is risking a mass exodus of talent, especially among the under-represented diverse and working class groups…
Goodwood hands Ark brief to steer US expansion drive
The Goodwood Group is strengthening its relationship with agency Ark, which has first appointed to handle Goodwood Revival late last…
Industry chiefs back Burnham as the ‘creative champion’
UK advertising and marketing industry bosses have backed new Prime Minister Andy Burnham, who officially took up the role today,…
FA shows Iceland red card over ‘England’ store rebrand
The battle for World Cup marketing dominance might be over but the post-mortem is only just beginning for supermarket chain…