‘If Carlsberg Did…’ returns for major summer campaign
Carlsberg-Britvic is reprising its classic “If Carlsberg Did…” brand platform as it gears up for a major integrated summer marketing…
digital marketing
Bray Leino unites agencies for bespoke global B2B offer
Mission Group agency Bray Leino is launching a new global B2B marketing proposition bringing together seven independent agencies to challenge…
Honda ‘Dreams Engineered’: Pablo makes its marque
Honda might not be one the biggest players in the UK market, with just over 10,000 units sold during the…
Bellwether reaction: ‘The rise of the wise investment’
This week’s IPA Bellwether Report has revealed that UK companies are continuing to bolster their marketing spend, revising their budgets…
TikTok back in the dock again over child safety failings
As brands continue to plough millions into advertising on TikTok, the company is facing yet another investigation over its child safety…
Double appointment boosts M&C creative department
M&C Saatchi Group UK’s creative agency has bolstered its leadership with a double appointment, promoting Guy Bradbury to chief creative…
The AA taps into superheroes with Spider-Man tie-up
The AA is jumping aboard the new Spiderman movie to show no matter what members face, even if its damage…
Ad budgets rise again as brands play the long game
UK companies are staying resolute in their commitment to marketing spend, revising their budgets up to the second highest level…
BHF turns hydration breaks into fundraising opportunity
British Heart Foundation is tapping into World Cup fever with a new campaign that reimagines football’s controversial three-minute hydration breaks…
Brands go on the attack for England semi-final clash
Major brands have launched a blitz of rapid-response marketing campaigns ahead of tonight’s FIFA World Cup semi-final between England and…