Coral pumps up the volume for Rewards Grabber blitz
Betting and gaming operator Coral is pushing the 1980s arcade-inspired makeover of its ‘Rewards Grabber’ platform with a new campaign…
digital marketing
Publicis swoops for data giant LiveRamp in $2.2bn deal
Publicis Groupe has agreed to buy US data-driven marketing giant LiveRamp in a $2.2bn deal, as the French agency group…
IAB UK calls on Govt to work with industry on AI laws
The Government is being urged not to overlook one of the UK’s most advanced AI sectors, as new research from…
McCann nets Food Standards Agency awareness push
The Food Standards Agency, the independent, non-ministerial government department responsible for food safety, food standards, and hygiene across England, Wales,…
Co-op expands retail media with digital OOH network
Co‑op is boosting its retail media proposition by creating a nationwide digital out of home network, which it claims will…
IG appoints agency to turn young people into investors
Online trading platform IG is aiming to expand its appeal among Gen Z and Millennial investors with the appointment of…
AI pushes value of top global brands to over $13 trillion
The acceleration of AI has resulted in one of the most profound shifts in brand value, with the global top…
CMOs need to stop chasing budget to build influence
Brand has always been an engine of growth. According to Gartner research, companies with a strong brand strategy are twice…
Kwik Fit mental wellbeing ad nets £1m in ITV airtime
Kwik Fit has been named the winner of the 2026 ITV Head First Award, which recognises the ad campaign that…
Nectar and Merlin jump aboard new loyalty partnership
Sainsbury’s Nectar360, which owns and operates the Nectar loyalty scheme, has signed a new deal with Merlin Entertainments, giving members…