Publicis and Microsoft plot business-wide AI solution
Publicis Groupe and Microsoft are expanding their strategic partnership to build an AI-powered solution that they claim will not only…
digital marketing
Macmillan calls for fairer cancer care in AMV campaign
Macmillan Cancer Support is sharing the realities of cancer care with a new campaign designed to deepen understanding of how…
Major brands back Tesco premium video ad placements
Diageo and PepsiCo have hailed the roll out of new Tesco Media premium video advertising placements after taking part in…
Bosses feel heat too as AI puts all heads on the block
Those at the coalface might be bracing themselves for the AI chop but it seems senior executives are also in…
Superdry & Co picks Verde to style new online strategy
Global fashion brand Superdry & Co is overhauling its digital marketing strategy following its recent rebrand with the aim of…
VW hires agency to boost global social media presence
Volkswagen is aiming to further develop its global brand presence across all social media platforms, including Instagram, TikTok, YouTube, LinkedIn,…
Lucozade woos ‘Believers’ for Grafruitti flavour relaunch
Lucozade is hailing the return of its Grafruitti flavour – originally launched in 2015 as a limited edition – with…
SunLife aims to strike gold with frontman Martin Kemp
Over-50s specialist SunLife has turned to New-Romantic-poster-boy-turned-actor Martin Kemp as its new brand ambassador to reinforce its “Everyday Confidence” strategy…
Jungle Creations appoints Kepler chief as new CEO
Jungle Creations, the global social and influencer agency which works for PepsiCo, Disney, Heineken, Red Bull, Clarins and Superdrug has…
Ex-Organic chiefs launch digital transformation start-up
Two former executives at digital agency Organic have joined forces to launch a new marketing consultancy to fix the “operational…