UK brands ride the waves as value swells to $321bn
The UK’s biggest brands are growing faster than their global rivals for the first time in nearly a decade, hitting…
digital marketing
Suri brushes up new strategy with Joan London activity
Electric toothbrush brand Suri is highlighting how having healthy teeth plays a pivotal role in having a great day in…
Very Group orders in AI for greater personalisation
The Very Group, the firm behind online shopping platforms Very and Littlewoods, is beefing up its personalisation strategy by signing…
Vitality gets on its bike to push ‘health’s best friend’
Vitality is launching a new nationwide campaign for its health and life insurance business, which aims to redefine what a…
Fortune favours the brave but most brands are scared
The world’s most successful brands are turning uncertainty into a competitive advantage by “boldly going where no brand has gone…
Brits hungry for AI to dish up personalised rewards
UK consumers are crying out for restaurants to implement AI tools so they can get more personalised discounts and loyalty…
Horseracing body hires chief to attract young punters
Racecourse Media Group, the media and data rights management organisation for British and Irish horseracing entirely owned by its 37…
SunLife opens up about later life with Mail Metro Media
Over-50s financial services specialist SunLife has signed a new partnership with Mail Metro Media, launching a campaign designed to change…
Agency strategists move up food chain to the top table
Brand owners are increasingly turning to agency strategists to deliver bigger outcomes, as their influence grows even beyond marketing departments…
Specsavers tackles contact lens ‘icks’ to court virgins
Specsavers is targeting contact lens “first-timers” with a new campaign that aims to make trying lenses feel a little less…