Bellwether reaction: Brands go for the ‘double bubble’
This week’s IPA Bellwether Report makes impressive reading for the industry, with total marketing budgets revised up to the highest…
digital marketing
MSQ recruits Stagwell chief as Peter Reid moves on up
Data-driven marketing, advertising and tech group MSQ has appointed a new group chief executive to succeed Peter Reid, who is…
Programmatic DOOH deal opens market to ‘newbies’
Programmatic digital out of home advertising is set to be more accessible to media agencies and advertisers and available on…
Ad count looks fine; what about the reader experience?
For years, publishers have been asked to make a difficult trade-off: earn more from each visit while still giving readers…
Just Eat drops the celebs for ‘Stay Just Where You Are’
Just Eat Takeaway.com has replaced its long-running celebrity-led “Did Somebody Say…” ad strategy – developed by McCann in 2020 –…
It’s a knockout: Adspend revised up across the board
UK companies revised their total marketing budgets up to the highest level in Q3 2026 for over two years, with…
BT calls in AI to show how it can ring changes for SMEs
BT is seeking to raise awareness of its new AI offering for the UK’s small businesses, with a nationwide advertising…
New scheme ‘brings trade marketing out of the 1990s’
Trade brands are now able to launch, measure and adjust supplier-funded promotions in real-time, bringing the flexibility, measurability and control…
Burberry tailors tech strategy with new digital chief
Burberry, the British fashion brand which has managed to reclaim its luxury status after becoming synonymous with the 1990s “chav…
Accenture snaps up Sagacity to boost data offering
Accenture Song is strengthening its capacity to deliver what it calls “AI-powered customer reinvention at scale” by acquiring data specialist…