Tesco shows how far it will go to source its Finest range
Tesco is aiming to spotlight the care it takes to source the highest quality foods from around the world to…
digital marketing
Deloitte UK hires first chief AI officer to drive strategy
Deloitte UK has appointed its first chief AI officer, who will be responsible for driving the firm’s AI strategy across…
CMA forces Google to give publishers greater control
The Competition & Markets Authority (CMA) has imposed what it claims is a “world-first” legally binding conduct requirement forcing Google…
Irn-Bru revives ‘Girders’ anthem for World Cup blitz
AG Barr brand Irn-Bru is getting behind the Tartan Army in the build up to the World Cup by taking…
UK ad exports outpace rivals to reach record £19.4bn
Exports of UK advertising services reached a new record high of £19.4bn in 2025, securing the UK’s position as the…
AI-driven advertising spend set to reach £18bn by 2030
The seemingly inexorable rise of advertising tech will see AI-driven adspend in the UK hit £18bn within four years, representing…
Postcode Lottery and Strava unite for fundraising push
Postcode Lottery has jumped into bed with fitness app Strava for a new campaign designed to turn everyday movement into…
Rise of agentic web ‘demands major marketing rethink’
Brands are being urged to start treating AI as a second audience as systems increasingly influence how consumers discover, evaluate…
Wonderhood nets brief to build beauty brand Vieve
Fast-growing make-up and beauty brand Vieve, founded by leading make-up artist Jamie Genevieve, has appointed Wonderhood Design to lead a…
Dickies appoints social agency to drive Euro expansion
American workwear heritage brand Dickies has appointed global social-first agency SAMY to lead its European social media strategy, supporting the…