Iris London is strengthening its creative leadership and building on the agency’s integrated approach to social, PR and wider creative work with the appointment of its first social and PR creative director.
Joe Goulcher joins from Publicis Groupe, where he was group creative director, and brings extensive experience spanning PR, social, gaming, entertainment and brand-side marketing. He has worked with some of the world’s biggest brands, including Xbox, PlayStation, Mars, Netflix, Disney and Apple TV.
Reporting to Iris’ head of social and influencer, Melo Meacher-Jones, Goulcher will lead the output across social and PR, with a focus on putting social and earned thinking at the heart of the agency’s creative work.
Having started his career in PR at M&C Saatchi, he then moved client into roles at EE and Moonpig. Goulcher went on to hold senior creative positions at agencies Coolr, Clockwork UK and Territory Studio, where his experience included leading global social creative for Xbox and Microsoft, and working on entertainment campaigns for the likes of Amazon Prime Video, Netflix, Disney and Apple TV.
Melo Meacher-Jones said, “Joe brings a brilliant mix of experience across PR, social, entertainment and creative, having worked both agency-side and in-house with some of the world’s biggest brands. He understands how to create work that earns attention, connects with culture and delivers for clients.
“As we look to bring our capabilities closer together and push our creative ambition further, Joe’s experience and perspective will be invaluable. He’s got the energy, ideas and ambition to help us take our social and PR offering to the next level.”
Goulcher added: “Iris is making real waves in social and PR, and there’s a huge opportunity to build on that momentum. I want to push our creative thinking into new territory, with craft and innovation at the heart of what we do.
“That means breaking down traditional agency and brand silos, working more closely with clients and creating the kind of ambitious, fame-driving work that makes a genuine impact. There’s already a brilliant team here, and I’m looking forward to seeing what we can achieve together.”
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