Jack Daniels appoints first dedicated influencer agency
Brown-Forman owned Jack Daniel’s has strengthened its relationship with independent agency Five by Five with the appointment of TSA as…
social media
News UK buys into Brave Bison after Fifth Group deal
News UK has agreed to sell influencer marketing agency The Fifth Group to Brave Bison-owned social strategy and creative agency…
Tesco brings in London agency for social media boost
Supermarket giant Tesco is aiming to boost its social media activity with the appointment a new dedicated agency following a three-way…
Advertisers warned over social media ‘toxic bro culture’
Social media advertisers are inadvertently supporting the rise of a ‘toxic bro culture’, which is fuelling online misogyny and driving…
Social media giants face ‘full force of Online Safety Act’
Online platforms such as Facebook, TikTok, WhatsApp, Instagram, X, YouTube and Google face multi-million pound fines and even being shut…
TikTok beefs up parental controls and ties with adland
TikTok is aiming to appease parents and regulators alike with the launch of a new scheme which enables parents to…
LinkedIn job ad blitz urges Gen Z to scratch ‘itchy feet’
LinkedIn is targeting young professionals in a new social-first campaign which aims to help them navigate the UK job market…
Brands warned over ‘dark side’ of influencer marketing
Social media influencers might be at the top of many brands’ campaign plans but if left unchecked they pose psychological,…
Social media users lap up brands as privacy fears recede
Social media might be the bane of many people’s lives but those users just keep on coming – and half…
We Are Social hires new global chief to drive growth
Worldwide digital agency We Are Social has appointed Forsman & Bodenfors boss Toby Southgate as its global group chief executive officer, leading…