Born Social to spread the word in Kerrygold global win
Irish dairy brand Kerrygold has appointed digital agency Born Social as its new global social media agency of record, following…
social media
Premier Foods hires agency for ‘exceedingly good’ brief
Premier Foods is aiming to boost its social media strategy with the appointment of a new creator agency to work…
Gousto hires digital shop to rustle up social media push
AI-driven UK-based recipe box company Gousto is planning to ramp up its digital strategy with the appointment of Simply Social…
Frank nets Booker prize to boost social media activity
Booker – the UK’s largest food and drink wholesaler – is aiming to build its social media presence with the…
Social media grips Brits despite misinformation fears
Despite almost 80% of the younger generation (16-34s) being concerned by the amount of misinformation on social media, they still…
Fujifilm hires social agency to launch brand on TikTok
Fujifilm is aiming to strengthen its connection with Gen Z audiences and build a distinctive social-first presence centred on creativity,…
Digital shop scoops Weetabix and Alpen social boost
Weetabix Food Company is seeking to boost the appeal of both the Weetabix and Alpen brands with a younger market…
Social media fans direct algorithms to a different beat
The overwhelming majority (94%) of regular social media users have taken action to manage the content they are shown by…
How can the industry adapt to the social media ban?
It is fair to say that reaction to the UK’s proposed social media ban for under-16s has been deeply divided,…
Social media ban to enforce major marketing rethink
The UK’s decision to ban social media use for teens under 16 marks a moment where government regulation is catching…