Avon rings the changes with first campaign on TikTok
Avon, the global beauty company that can trace its roots back to the 1880s, has made its debut on TikTok,…
social media
TikTok rocked by fresh claims of 18 violations of GDPR
Marketers’ love affair with TikTok might be growing stronger by the day but so too are concerns over the social…
Facebook proves Covid-proof as spend hits record levels
The early months of the Covid pandemic might have triggered a mass exodus from direct mail, TV, outdoor and even…
ASA fingers influencers for widespread advert failings
Some people hang on their every word but it seems many social media influencers are far from upfront about whether…
Facebook grovels after booting BAME charity off site
Facebook has been forced to apologise to BAME financial education and support charity Money4You after the social media giant labelled…
Forget CMO or CDO, Aldi hunts chief egg tasting officers
Chief marketing officers might be on the way out, and chief data officers may be hard to recruit but Aldi…
Merkle secures top marks in University of London win
The University of London is aiming to ramp up its customer communications and engagement strategy to promote the institution’s online…
We mean it man; stereotypes in ads give men the jitters
The curtain has finally come down on the alpha male and lad culture, according to a new study which claims…
TikTok eyes home shopping bonanza with new features
Just days after signalling a major push to attract advertisers to its site through a deal with WPP, TikTok has…
WPP jumps aboard TikTok with global ad partnership
Marketing services giant WPP has signed a global deal with video sharing phenomenon TikTok in a move designed to give…