How can the industry adapt to the social media ban?
It is fair to say that reaction to the UK’s proposed social media ban for under-16s has been deeply divided,…
social media
Social media ban to enforce major marketing rethink
The UK’s decision to ban social media use for teens under 16 marks a moment where government regulation is catching…
ITV joins forces with X for ‘unfiltered’ World Cup series
ITV has teamed up with social media giant X in a “landmark” broadcast partnership for a new X Originals docu-series…
ClearScore appoints agency to overhaul social strategy
Credit reference specialist ClearScore has hired a new digital marketing agency to overhaul its social media strategy, following a competitive…
2-1 to the ASA as bookies are probed for targeting kids
Betting firms that use footballers to promote their services have been hauled up by the Advertising Standards Authority once more…
We Are Social boosts EMEA team with double promotion
Global digital agency We Are Social has boosted its EMEA leadership team, in a move designed to drive growth and…
VW hires agency to boost global social media presence
Volkswagen is aiming to further develop its global brand presence across all social media platforms, including Instagram, TikTok, YouTube, LinkedIn,…
Lucozade woos ‘Believers’ for Grafruitti flavour relaunch
Lucozade is hailing the return of its Grafruitti flavour – originally launched in 2015 as a limited edition – with…
Lipton drafts in Ice-T to kick ass and #RespectThePeach
Lipton has enlisted American rapper and actor Ice-T – the man behind albums OG Original Gangster, Home Invasion and Gangsta Rap…
Online publishers mount fightback against social giants
Publisher audiences are now matching – and in some cases surpassing – social platforms on reach, in a move which…