Samsung appoints Rapp to handle UK social media brief
Rapp has scooped its first major account since merging with Proximity London last month, with leading electronics brand Samsung handing…
social media
Diet Coke break marks first campaign since lockdown
Coca-Cola is launching its first campaign since hitting the pause button on all marketing activity in March, in response to…
Clock ticking on TikTok as EU probes data compliance
Social media platform TikTok – recently dubbed “a marketer’s dream” – is under increasing pressure over its data protection record…
Lego pulls online marketing over global racism protests
The Lego Group has pulled all its online marketing for at least a week after pausing activity for dozens of…
WPNC launches ‘emergency ad’ scheme for charities
The beleaguered charity sector is being offered a lifeline to raise vital funds during the coronavirus pandemic by agency WPNC,…
Facebook catches coronavirus as ad revenues plummet
Covid-19 has done what no regulator, privacy group or data protection scandal has managed so far by whacking Facebook’s ad…
Solace Women’s Aid tackles #HiddenAbuse with Twitter
Solace Women’s Aid, a London-based charity that offers support for women and children against male abuse and violence, is aiming…
New Ofcom powers to rule social media firms ‘doomed’
Government measures to give Ofcom greater powers to police social media companies are doomed to fail, with the threat of…
Young and old on different planets for ad campaigns
Brands that are trying to appeal to mass audiences – no matter what their age – are facing an uphill…
Tech firms must face AI curbs, says Govt advisory body
The Government must bring in new legislation to tighten up the use of algorithms that drive content on social media…