Booker – the UK’s largest food and drink wholesaler – is aiming to build its social media presence with the appointment of a new agency following a competitive pitch.
Frank Social will lead the Tesco-owned company’s foodservice social media and influencer strategy, with a remit covering organic and paid social, influencer strategy and activation, content and always-on community engagement.
Ultimately, the strategy is geared towards driving “brand love”, growing Booker’s audience and putting it firmly in the spotlight of British food and drink culture.
With over 180 branches across the UK and over 300,000 catering customers – as well as a portfolio of symbol brands including Budgens, Londis and Premier – Booker is one of the leading players in the UK foodservice industry.
Booker social media manager Elaine Wan said: “Frank understood our ambition for Booker Foodservice’s social. We’re incredibly excited about what we’re going to build together, using Frank’s expertise to drive our vision and strategy forward across our social platforms – spotlighting our high quality, great value foodservice offer for customers; wide range of added services; and strong expertise across our business.”
Frank Social managing partner Sarah Pinch added: “Booker is quietly powering the nation’s kitchens – supplying the restaurants, cafés, caterers, food trucks, pubs, care homes and independent retailers the nation relies on, day in, day out.
“It’s a brand with serious story potential, and there’s a huge opportunity to drive awareness of its brand. This is the kind of brief we live for, and we’re absolutely buzzing to get stuck in.”
Founded in September 2000 by Graham Goodkind and Andrew Bloc, Frank also works for Fox’s Biscuits, Estrella Galicia, Jägermeister, Selco Builders Warehouse, Škoda, City Cruises and Museum of Illusions.
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