Premier Foods hires new customer chief to drive growth
Food giant Premier Foods – the company behind Mr Kipling, Ambrosia, Bisto and Angel Delight, among others – has appointed…
food and drink
Richmond sausages cooks up masterbrand campaign
Pilgrim’s Europe is launching a new materbrand campaign for Richmond sausages, designed to celebrate the everyday moments that make the…
Nestlé KitKat Formula 1 sponsorship: Give us a break
Formula 1 might not be everyone’s cup of tea – the fact that some fans are apparently very upset that…
Give peas a chance, says Birds Eye, in fresh OOH push
Frozen food brand Birds Eye is aiming to champion what it claims is the unsung hero of the British dinner…
Did somebody say VCCP? Agency takes away Just Eat
VCCP’s new business machine has struck again, with Just Eat Takeaway.com appointing the agency to handle its global creative account…
Morgan Freeman joins A-list for Warburtons celebration
Warburtons is continuing to tread the Hollywood red carpet, with Morgan Freeman following in the footsteps of Robert De Niro,…
Waitrose goes to the final frontier for Gastronaut blitz
Waitrose is launching a new brand campaign, The Gastronaut, following on from The Perfect Gift festive romcom by paying homage…
‘Be afraid. Be very afraid’: Pot Noodle ‘slurp’ returns
Pot Noodle’s infamous “slurp” – which has proved something of a love it or loathe it strategy, especially online –…
Oreo Creme Egg Cookie channels the spoilt nepo-baby
Mondelēz International is launching a major push behind its new limited-edition Oreo Creme Egg Cookie, hailing the brand as the…
Krispy Kreme jumps aboard Ark for advertising rethink
Krispy Kreme is overhauling its marketing and advertising as the doughnut giant seeks to the navigate the new junk food…