Indian foodie brand Geeta’s picks agency for expansion
Geeta’s, the Indian food brand behind the Premium Mango Chutney, has appointed a new agency to deliver its mission to…
food and drink
Students to splash £1bn on food and drink in 6 months
Food and drink brands could be in for a £1bn bonanza in the next six months, with Gen Z consumers…
Heineken offers free pints for Euro 2024 goal spillages
Heineken is targeting over-exuberant football fans by protecting them from unavoidable beer spillages during goal celebrations or close calls, with…
Heineken cider brand Inch’s cooks up influencer push
Heineken UK brand Inch’s Cider is aiming to prove that locally sourced ingedients ultimately taste better in a new influencer-led…
Haygarth to turn up the heat on Warburtons marketing
Warburtons, the Bolton bakery which can trace its roots back to 1876, is aiming to take a 21st century approach…
Hovis goes back up North for new ad with old strapline
Hovis has appointed a new roster of agencies spanning creative, media, PR and social as the brand plots its return…
Horlicks insists it’s not just for bedtime in return to TV
Horlicks, the hot malted drink which was invented in 1873, is embracing 21st century TV technology to try to change…
Yum! promotes Pizza Hut tech chief to global digital role
KFC, Pizza Hut and Taco Bell parent company Yum! Brands is aiming to further ramp up its customer experience with…
HelloFresh scorched for 80m illegal emails and texts
Global food delivery company HelloFresh, whose annual revenues top €6bn, has been fingered by the UK Information Commissioner’s Office for…
Pizza Hut brings in CMO with brief to fire up brand
Pizza Hut UK, Ireland & France has appointed a new chief marketing officer with a brief to transform it into…