KFC woos the pinball wizards with loyalty app upgrade
KFC is ramping up its quest to get customers using its in-app loyalty programme, The Rewards Arcade, by reinventing gaming…
food and drink
Taco Bell gets close to the bone with ‘Taco Tuesday’
Taco Bell UK is risking the wrath of the easily offended with a new tongue in cheek outdoor and social…
May the sauce be with you: Beer and crisps sales soar
UK consumers are increasingly shunning the “big night out” for the “big night in”, according to a new analysis which…
Don’t forget guts in quest for summer bods, says Activia
Yoghurt brand Activa is aiming to change consumer perceptions of being “summer body ready” by promoting the importance of looking…
‘No-nonsense Northern Nigel’ pushes ‘top quality’ Spam
Canned meat brand Spam is launching a new marketing blitz aimed at attracting a new generation of customers, with a…
Giant 3D screens bring New York Bakery bagels to life
Grupo Bimbo UK-owned New York Bakery Co is aiming to take its brand to another level with a 3D “anamorphic”…
Just Eat appoints Claire Pointon to top business role
Just Eat has gone for data-driven marketing experience to appoint its new managing director for the UK and Ireland, drafting…
Cadbury tells Brits ‘not to buy’ new limited edition Twirl
Cadbury is launching a novel campaign for its limited edition Cadbury Twirl Mint bar, which pokes fun at the exclusivity…
KitKat reprises half-finished ad in new DOOH activity
Nestlé brand KitKat is resurrecting an award-winning decade-old marketing strategy in a new digital out of home campaign designed to…
Costa reveals how coffee can make life ‘a little better’
Costa Coffee has launched its first work through Wunderman Thompson UK since appointing the agency in September last year, designed…