Mindshare ‘has its Weetabix’ to win brief without a pitch
WPP Media might not have had the best of starts after seeing both Mars and Coca-Cola accounts exit within weeks…
food and drink
KFC ‘Zinger Drip’: Highly crafted or self-indulgent?
Say what you like about the current KFC advertising strategy – and it appears to have divided opinion among consumers…
Cathedral City claims cheese ‘makes everything better’
Saputo Dairy UK is aiming to position Cathedral City as a “food hero”, with a £7m campaign designed to remind…
We’re all tarts here: Yorkshire Tea unveils Bakewell Brew
Yorkshire Tea has unleashed its new Cherry Bakewell Brew on the world with a “proper takeover” of the town of…
Filippo Berio hires media agency for data-driven ad blitz
Olive oil brand Filippo Berio is planning to use behavioural science and data-driven techniques to re-engage with consumers in a…
Belvoir Farm unveils Joint debut ‘We’re taste obsessed’
Premium drinks company Belvoir Farm, which can trace its roots back to 1984, has launched a new brand platform –…
Nuii has Clapham Colossus licked as activity builds
Froneri-owned premium ice cream brand Nuii will be hoping for more British heatwaves this summer as it continues to ramp…
New ‘foodie youngsters’ fry British household finances
The era of kids being fussy eaters is apparently well and truly over, with today’s youngsters being global foodies, not…
Twix car caper axed after dangerous driving complaints
A TV ad for Mars Wrigley Confectionery brand Twix – which showed two identical cars in a Dukes of Hazard-style…
Robinsons saves kid from the wrath of mum in new ad
Robinsons, which claims to be the UK’s number one squash brand, is aiming to show it not only understands modern…